(PRESS RELEASE) CHICAGO — Matrix Partners announced that its innovative package designs created for Honest to Goodness Plant Snacks have been honored with Graphic Design USA’s American Package Design Award.
GDUSA’s annual competition celebrates the elevated role of packaging in advancing a brand’s promise, telling a story, amplifying an experience and making a difference. This year’s 61st anniversary American Package Design Awards is one of the largest. With over 3,000 entries in the 2024 showcase, only 10% of leading design firms, agencies, departments and institutions across the country have been selected as winners.
“Being recognized by GDUSA for our work with Honest to Goodness is a huge honor,” said Natalie Murawski, associate creative director at Matrix Partners. “Our goal was to create packaging that conveys the essence of the brand while making their products memorable and more appealing to consumers. This award exemplifies the hard work and creativity of our entire team.”
Honest to Goodness is dedicated to creating products that are not only good for pets, but good for pet parents’ peace of mind. The brand’s first line, Plant Snacks, harnesses the natural power of wholesome fruits and vegetables customers can actually see in each treat, plus probiotics and Marine Microalgae Oil, to deliver the healthy support pets need to thrive.
Matrix’s creative team developed playful designs with a natural, fresh and honest look. Light yet vibrant pops of color offer consumers a sense of joy and positivity, while creating a look that’s the perfect balance between youthful and trustworthy.
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As the premier full-service agency specializing in the pet products industry, Matrix Partners offers marketers a unique competitive edge. The company’s extensive industry expertise enables them to cultivate brands that stand out on store shelves. In addition to winning numerous awards from GDUSA, their work has won top honors from the Hermes Create Awards, Effie Awards, dotCOMM Awards and AVA Digital Awards.
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About Matrix Partners
Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than three decades, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards, and AVA Design Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit www.matrix1.com.
