(PRESS RELEASE) NEW YORK — MedNewsPedia, a leading authority in health, wellness, and longevity reporting, has named Dr. Elsey’s the recipient of its 2025 Most Responsible Corporate Citizen (Veterinary) award in recognition of a bold and principled decision: the voluntary discontinuation of its scented cat litter products. In an era defined by shareholder primacy, cost-cutting shortcuts, and profit-maximization at all costs, Dr. Elsey’s has reaffirmed the role of conscience and science in corporate governance.
At considerable financial sacrifice, Dr. Elsey’s—a family-owned, veterinarian-founded company—chose to halt production of its popular Ultra Scented litter products after reviewing compelling veterinary studies. These findings confirmed that artificially scented litter poses real risks to feline health, including elevated stress levels, disrupted scent-based instincts, and an increased incidence of Feline Idiopathic Cystitis (FIC)—a painful urinary condition exacerbated by environmental stressors.
Rather than wait for consumer backlash, regulatory intervention, or industry pressure, Dr. Elsey’s led with conviction. “If it’s not good for the cat, we won’t make it,” said Dr. Bruce Elsey, veterinarian and founder. “We answer to animals—not algorithms, not stockholders. This is not a marketing tactic. This is our moral obligation.”
MedNewsPedia’s editorial board emphasized the rarity of such actions in today’s corporate climate. “When a company voluntarily stops selling a lucrative product based solely on evolving scientific evidence and the well-being of animals—without public pressure or financial incentive—it demands recognition,” said Mariah Linton-Seales, Senior Health Ethics Correspondent. “Dr. Elsey’s is not only protecting cats but challenging an entire industry to reexamine its practices.”
In advocating for unscented, biologically compatible products—such as their natural clay-based Ultra litter—Dr. Elsey’s continues to offer effective odor control without compromising feline welfare. The company has publicly called on competitors to eliminate scented litters in favor of safer alternatives, underscoring a growing call for transparency and compassion in the pet care market.
As inflation, consolidation, and profit-first models dominate decision-making across sectors, Dr. Elsey’s demonstrates that it is still possible to choose principle over profit—and to do so loudly, unapologetically, and ahead of the curve.
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About MedNewsPedia
MedNewsPedia is a digital publication committed to covering the intersections of health science, responsible innovation, and ethical business practices across medical and wellness industries.
About Dr. Elsey’s
Founded by veterinarian Dr. Bruce Elsey, Dr. Elsey’s is a mission-driven pet care company focused on developing products that meet the medical, behavioral, and emotional needs of cats. The brand is best known for its veterinarian-formulated, unscented litter solutions that prioritize feline health and dignity.
