Jane Harrell is president of ‘cause Digital Marketing and co-owner of Working With Dog, and has spent the last 16 years working with pet businesses to find simple, scalable marketing solutions that work so they can focus on what matters most — helping pets and the people who care about them. causedigitalmarketing.com
Kristen Levine is regarded as one of the foremost pet marketing experts in the U.S. with more than 25 years of experience. She’s developed a Pet Credible Influencer Program for brands and is president at FWV Fetching, an integrated marketing firm that services pet-focused companies, veterinary businesses and consumer brands. She lives on a small farm with miniature donkeys Izzy and Willow and her rescue dog and cat, Chilly and Olivia. Contact her at: klevine@fwv-us.com.
Beke LUBEACH serves as general manager for DOGTV, the first channel designed to relax and entertain dogs. Prior to that, Lubeach worked on sales and marketing strategy with small- to mid-size businesses in the pet space as the principal for Dog Bone Marketing Solutions. She has worked to develop consumer sales promotions with Malone Advertising, agency of record for Kimberly Clark products, and spent 20 years in professional sports and media. Lubeach held positions with Super Bowl Host Committees XXXII and XXXIV, Anaheim Angels Baseball and Ducks Hockey, along with eight years at Cox Communications and the San Diego Padres Baseball broadcast. Her focus is in developing strategic partnerships with businesses, both in and out of the pet industry. She has a rescue dog, Payton and always in her heart, Jake, the dog that brought her into the pet space.
Leel Michelle is the founder of Bow Wow Beauty Shoppe in San Diego, CA, which took top honors in the 2018 America’s Coolest Stores Contest. Following a career in corporate retail management and corporate amusement park management, Michelle was inspired by her own pets to create brands that utilized her skills, creativity and passion to build memorable businesses. Follow her at “The Art of Pet Retailing for Groomers” and Facebook group “Pet Boutiques.”
Beth Miller is founder of Wagtown, a national nonprofit organization that helps communities become more authentically and responsibly dog-friendly. Her background of 30-plus years of brand management, advertising, merchandising, point-of-sale, and growth and retention strategies gives her a keen eye for success in the pet space. wagtown.org
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