Mella Pet Care, a provider of innovative pet health devices, will be featured on Season 15 of the ABC show Shark Tank.
The episode will air at 8 p.m. ET on Friday, March 1.
The Chicago-based company developed the Mella Home, described as “the world’s first accurate, pain-free underarm thermometer” to prioritize pets’ health and comfort.
More from the release:
CEO/co-founder Anya Babbitt, COO/co-founder Ben Seidman and Chief of Staff Daniella Morgan-Pascualvaca will pitch the Sharks on Mella’s ecosystem of health monitoring solutions for veterinarians and pet owners.
“We’re thrilled to introduce the ‘Shark Tank’ investors and a national TV audience to our vision for pet care,” said Anya Babbitt, CEO & co-founder of Mella Pet Care. “With the Sharks’ support, we can expand our product offerings, reach more customers and continue to transform how we all care for our pets.”
Babbitt founded the company in 2019 after her rescue dog, Mella, nearly died as a puppy due to a lack of data to diagnose and prevent her health condition. With the noninvasive axillary thermometer and coming products like a body fat analyzer, chip reader and pulse oximeter, Mella Pet Care enables pet parents to monitor their pets’ vitals and integrate with veterinary care.
“These are world-class investors with an eye for disruptive technologies,” said Ben Seidman, COO & co-founder of Mella Pet Care. “‘Shark Tank’ is a golden opportunity for us to reach an even wider audience and grow our community of pet lovers.”
On Shark Tank, the founding team will make their case for transforming pet care technology to empower pet parents, improve veterinary care, and help pets live longer, happier lives. Investors Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Daniel Lubetzky will appear on the March 1st episode.
By partnering with the Sharks, Mella hopes to accelerate product development, expand distribution channels, and invest in marketing efforts to raise brand awareness globally.
About Mella Pet Care
Mella Pet Care, a Chicago-based startup, is building the future of pet care with an ecosystem of health monitoring solutions for veterinarians and pet parents, including the first-ever accurate axillary thermometer, a body fat analyzer, a chip reader, pulse ox, and more. Preventative tools are now accessible, allowing pets to live longer, happier lives. Mella has won 14 industry awards including the 2021 Purina Pet Care Innovation Prize and Mars’ 2022 Leap Venture Studio accelerator. Mella is accepting orders on their website.
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