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Millennials Love to Buy These Items at Local Pet Stores, Survey Finds

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Treats top the list.

Eight-six percent of millennials prefer to buy certain pet items at smaller, locally owned pet shops, with treats topping the list, according to a new survey.

Fifty-nine percent of respondents said they prefer to buy treats at such retailers, the study by e-commerce retailer zulily found. That was followed by toys (58 percent), pet food (55 percent), accessories such as collars (39 percent, and grooming items such as brushes (34 percent).

At the same time, 77 percent of millennial pet owners prefer to buy certain items online. Top purchases include toys (40 percent), accessories (32 percent), and pet food (31 percent).

Among the survey’s other findings:

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  • 92 percent of millennial pet owners purchase gifts for their pets, such as toys, clothing and treats.On average, millennials who buy their pets gifts on a monthly basis do so four times a month.
  • 82 percent of millennial pet owners have purchased dog- or cat-themed merchandise to advertise their proud pet parenthood.
  • 63 percent of millennial pet owners believe they know more about cats and/or dogs than pet store employees do.
  • Millennial pet owners are so attached to their pets that 71 percent would take a pay cut if it meant they could bring their pet(s) to work every day, with 1 in 5 (21 percent) opting to take a pay cut of 20 percent or more.

“Younger shoppers are quite discerning when it comes to the products they consider good enough for their pets,” said Nathan Richter, senior partner at Wakefield Research. “Whether it’s food or clothing and accessories, their preferences differ depending on whether they are shopping at large vs. small retailers, or online vs. in-person. This is not the generation that is looking for one-stop-shop convenience, so retailers need to be sure they have an optimal mix of high quality and specialty products.”

They survey was conducted by Wakefield Research among 500 nationally representative U.S. millennial pet owners between Jan. 22 and Jan. 25. The findings were outlined in a report called The Millennialization of the Pet Industry – Retail’s Opportunity to Reach the Pet-Obsessed.

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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Spotify Rolls Out Music Playlists for Pets

Pets seem to favor classical music and soft rock.

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Digital music service Spotify had a hunch that people were playing tunes for their pets.

A study by the company found that 71% of pet owners did exactly that. The survey included 5,000 music-streaming pet owners from the U.S., the UK, Australia, Spain and Italy.

The company explains:

That being said, we created a unique experience to help you craft the pawfect algorithmically generated playlist for you and your pet to enjoy together. Head to spotify.com/pets for a playlist you can share with your dog, cat, iguana, hamster, or bird.

See the graphic below for more details from the survey.

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These States Have the Most Dog and Cat Owners … And These States Have the Least

The US is home to almost as many domestic pets as humans.

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A new report looks at which U.S. states are the most pet-loving.

Seniorliving.org, a website devoted to providing information to seniors, delved into recent data from the American Veterinary Medical Association to create its rankings.

Idaho had the highest rate of households owning at least one dog, at 58.3%, according to the report, which excluded Alaska and Hawaii, which were not measured in the AVMA study. Dogs are least common in Washington, DC, where 22.5% of households have at least one.

Vermont ranked first for percentage of households with at least one cat, at 44.6%. DC, meanwhile, is the least cat-owning place, with just 16.4% of households being home to a cat.

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The U.S. is home to almost as many domestic pets as human beings. Almost 1 in 3 of those pets are fish, Seniorliving.org explains.

Cats and dogs combine for about 54.8% of all domestic pets.

 

 

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