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Millennials Love to Buy These Items at Local Pet Stores, Survey Finds

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Treats top the list.

Eight-six percent of millennials prefer to buy certain pet items at smaller, locally owned pet shops, with treats topping the list, according to a new survey.

Fifty-nine percent of respondents said they prefer to buy treats at such retailers, the study by e-commerce retailer zulily found. That was followed by toys (58 percent), pet food (55 percent), accessories such as collars (39 percent, and grooming items such as brushes (34 percent).

At the same time, 77 percent of millennial pet owners prefer to buy certain items online. Top purchases include toys (40 percent), accessories (32 percent), and pet food (31 percent).

Among the survey’s other findings:

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  • 92 percent of millennial pet owners purchase gifts for their pets, such as toys, clothing and treats.On average, millennials who buy their pets gifts on a monthly basis do so four times a month.
  • 82 percent of millennial pet owners have purchased dog- or cat-themed merchandise to advertise their proud pet parenthood.
  • 63 percent of millennial pet owners believe they know more about cats and/or dogs than pet store employees do.
  • Millennial pet owners are so attached to their pets that 71 percent would take a pay cut if it meant they could bring their pet(s) to work every day, with 1 in 5 (21 percent) opting to take a pay cut of 20 percent or more.

“Younger shoppers are quite discerning when it comes to the products they consider good enough for their pets,” said Nathan Richter, senior partner at Wakefield Research. “Whether it’s food or clothing and accessories, their preferences differ depending on whether they are shopping at large vs. small retailers, or online vs. in-person. This is not the generation that is looking for one-stop-shop convenience, so retailers need to be sure they have an optimal mix of high quality and specialty products.”

They survey was conducted by Wakefield Research among 500 nationally representative U.S. millennial pet owners between Jan. 22 and Jan. 25. The findings were outlined in a report called The Millennialization of the Pet Industry – Retail’s Opportunity to Reach the Pet-Obsessed.

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Great Dane Puppy Born With Rare Green Color

The owner said the situation was ‘shocking.’

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A Great Dane puppy was born in Colorado with a highly unusual characteristic: She was green.

The pup, No. 8 in a litter of 9, came into the world on Oct. 14 WTNH-TV reports.

Caddy Williams, owner of the puppy’s mother, Ami, said the situation was “shocking.”

“Luckily, I had recently read an article about a green dog,” she said. “So at least I knew what was going on.”

Green puppies are thought to occur when biliverdin, a green pigment that is part of bile, comes into contact with light-colored fur, WTNH reports.

The resulting dye job lasts a few weeks and is harmless.

Williams named the dog Verdant.

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Dog Daycare Franchise to Serve 750 Employees on a Corporate Campus

It opened at Wolverine Worldwide in Rockford, MI.

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PHOENIX — The Dogtopia pet franchise has announced the unveiling of its first Dogtopia @ Work campus. The dog daycare and spa-only location is exclusive to the employees at Wolverine Worldwide in Rockford, MI, and will bring the company-subsidized dog daycare to its 750 employees.

With more than 100 locations across North America, the brand is “the fastest-growing provider of specialty dog daycare,” according to a press release. The Wolverine Worldwide dog daycare center is operated by franchisee Tim Parker, who also owns Dogtopia of Grand Rapids.

“Wolverine Worldwide’s employees asked, and the leadership team listened. Dog daycare was the top benefit request among its 750 workers. We’re thrilled to directly meet that need conveniently on site,” said Neil Gill, president and CEO of Dogtopia. “The corporate campus model makes perfect sense as companies seek to be pet-friendly without having to manage which dogs are current on vaccinations, remaining respectful to those with allergies and removing the risk associated with dogs of different sizes and temperaments in common areas together. This is a win-win as it provides these employees safe socialization, exercise and education for their dogs while providing Dogtopia a brand-new channel for us to share our quality daycare service.”

“It’s important for us to continue to invest in our workplace environment in a way that aligns with our values as an employer of choice, and enriches the daily experience and quality of life of our workforce,” said Blake W. Kreuger, Wolverine Worldwide Chairman, CEO, and President.

“We’re extremely excited to have Dogtopia’s presence and friendly staff at our global headquarters to provide pristine care for our employees’ pets while they help drive our business forward.”

 

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Holistic Pet Food Firm Acquired by CBD Company

The Halo management team will remain in place.

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NEW YORK — Better Choice Co. Inc., an animal health and wellness CBD company, announced an agreement to acquire holistic pet foods firm Halo, Purely for Pets.

Financial terms of the deal were not disclosed.

“Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company,” said Damian Dalla-Longa, CEO of Better Choice. “Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform.”

The Halo management team, led by branded consumer food and animal health veteran CEO Werner von Pein, will continue to manage the Halo business. Halo’s name and brands are not expected to change as a result of the transaction.

“Better Choice is the ideal partner for Halo and this combination comes at an exciting time for our company,” said Werner von Pein, CEO of Halo. “As the Better Choice team brings a wealth of experience in animal health and growing consumer brands, we are eager to leverage that expertise and continue to expand our company’s footprint, while maintaining Halo’s unwavering commitment to product quality and to our pet parents’ experience.”

Bruce Linton, special advisor to the company, said: “This is a transformational acquisition for Better Choice that will help accelerate the build out of our animal health platform. The team, market and capital are aligned on the opportunity to create a world class business at BTTR, with responsible revenue growth and an ambitious research, data and analytics strategy.”

Better Choice Co.’s brands include TruPet, TruGold and Elvis Presley’s Hound Dog. Its product lines include ultra-premium, all-natural pet food, treats and supplements, with a focus on freeze dried and dehydrated raw products.

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