Headlines More People Are Choosing Small Dogs, and That’s Bad News for Pet-Food Makers Canines under 25 pounds are becoming more popular. Published 2 years ago on December 10, 2018 By PETS+ Staff Share Tweet Americans are choosing smaller dogs — and that creates a challenge for pet food manufacturers, the Wall Street Journal reports. Small dogs, of course, eat less, so the trend could depress sales growth. U.S. pet ownership is rising, the Journal notes. It’s now at close to 74 million homes, up from about 66 million homes in 2010. But the proportion of dog owners with dogs weighing less than 25 pounds is rising. It’s now at about 50 percent, compared to about 37 percent in 2006, according to a chart published by the Journal. The newspaper relied on data from Simmons Research and the APPA National Pet Owners Survey. Advertisement Many food companies are looking to the pet-food market to offset falling sales from people food, according to the Journal. Major corporations such as Nestlé SA, General Mills Inc. and J.M. Smucker Co. have all acquired pet-food brands recently. But the market has its own challenges, of which shrinking dogs are just one. For example, pricing pressure is mounting as a host of new products hit the market. Read more at the Wall Street Journal Related Topics:J.M. SmuckerLatest News TopNestlepet food click to Comment(Comment) Advertisement You may like EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer West Paw Announces 2021 ‘Make it Montana’ Winners Prairie Dog Pet Products Names CEO Promoted Headlines Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Photo Gallery7 hours ago Get Inspired by These Chew Displays at Indie Pet Stores Press Releases21 hours ago Lightspeed Unlocks New Revenue Stream for North American Retailers with the Launch of Subscriptions Press Releases22 hours ago Zesty Paws Names New CFO True Tales5 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School2 days ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School3 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales5 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Headlines1 week ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery5 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Photo Gallery4 days ago New Edibles for Cats, Vegan Bars for Dogs and Toys for the Holidays [GALLERY] Columns4 days ago 4 Tips for Negotiating the Best Lease for Your Pet Business Real Deal1 week ago How Do You Handle Know-It-All Customers in Your Store?