Scratch & Spin
A fun discovery at SUPERZOO 2024 was CROCHET KITTY in the Emerging Brands area. Founded after owner Abigail Swisher came home to find her cat had destroyed a toy filled with unsafe materials, the company now offers a wide range of safe and creatively designed products. The Crinkle & Catnip Record Cat Mat features digitally printed cotton-twill fabric that resists cat scratches and kicks, plus its organic catnip filling ensures hours of entertainment. Each mat comes in a custom-designed record sleeve, elevating its appeal and making it the perfect gift. 11 inches in diameter.
crochetkitty.com, crochetkittycattoys@hotmail.com, (440) 340-5152
$30
Simply Good
New to the PURE TREATS INC. line of high-protein, low-calorie, freeze-dried dog treats, PureBites Freeze Dried Pork Liver doles out raw protein without refrigeration. Every bite contains 100% American pork — no artificial colors, fillers or sweeteners. 3.5 ounces.
purebites.com, customerservice@purebites.com
$12.49
The Power of Pancakes
RONDI’S KITCHEN uses USDA Organic ingredients — from bone broth to blueberries — in its Premium Organic Superfood Pancake Mix for dogs. The six recipes are easy for pet parents to make: Just add egg and water. The company offers discounts and products if you’d like to host an event and cook pancakes for your customers. 12 ounces.
rondiskitchen.com, (858) 774-1421, rondi@rondiskitchen.com
$15.99
The Power of Bison
CRUDE CARNIVORE Boosted Bison Bone Broth punches up mealtimes for dogs and cats while driving longevity and healing. The topper supports immunity with bone broth made from pastured, Illinois-raised bison, plus powerhouse ingredients decaffeinated green tea, organic apple cider vinegar, organic Brussels sprouts, cilantro and oregano, plus shiitake and reishi mushrooms. 16 ounces.
crudecarnivore.com, (618)-521-8522
$16.99
Advertisement
Cats and Mousse
This tempting treat tops off creamy meat-flavored mousse with real fruit pieces. Cat parents will appreciate that vitamin-rich CATIT Creamy Cups do not include grain or artificial colors and preservatives, while felines will relish the taste. In Chicken Mousse With Pineapple, Chicken Mousse With Kiwi, Chicken Mousse With Mango, Tuna & Chicken Mousse With Blueberry, and variety packs. Contains four individual-serving cups.
catit.us, (508) 339-9531
$5.99
In Slo-Mo
For pet parents who prefer an insert over a slow-feeder bowl or mat, PALZ & CO. offers exactly that with the Paw Puzzle. The silicone insert adds mental stimulation and slows feeding by up to 10 times, the company says, enhancing digestion and minimizing bloating. Four sizes (4 to 8 inches) are available to fit a variety of bowls. Mini suction cups keep in it place. Dishwasher safe.
palzandco.com, (317) 587-8788
$8.99-$14.99
Lather Up
The Everytime Fur Soap Bar washes away dirt and mud while being gentle on pets’ skin. Olive fruit oil, coconut oil and green clay leave fur feeling soft and smooth, with a fragrance-free fresh smell. BYRKP makes each cruelty-free, vegan and sustainable soap by hand. For dogs, cats, horses and donkeys. 3.5-ounce bar.
byrkp.com, info@byrkp.com, (423) 227-9496
$20
Raise the Bowl
Let there be height for dogs and style for humans. HIDDEN CLEAR PET PRODUCTS offers the modern Clear Double Pet Bowl Feeder with Glam Bowls. The ⅜-inch thick, waterfall lucite stand holds two lead-free quart metallic bowls with chic black exteriors and either powder-coated metallic gold or silver interiors. In small and tall sizes.
shophiddin.com, info@shophiddin.com
$129-$179
The Essentials
With its new Odor Neutralizer Shampoo & Conditioner, AROMA PAWS relies on peppermint, lemon, rosemary, sweet orange, and eucalyptus leaf oils to deodorize dogs. They combine with green tea-leaf extract for a shiny coat, organic aloe vera extract to soothe skin, and sweet almond and organic coconut oils to relieve dryness. Aromatic blend of organic honey, provitamin B5 and botanical extracts top it off. No parabens, sulfates, detergents or soaps. 13.5 ounces.
aromapaws.com, (888) 276-6290
$14.99
Breathe Easy
For customers looking to combat their cat allergies, PACAGEN adds a second product to its feline allergensolution line: the chickenflavored, low-calorie Cat Food Topper. The sprinkle promotes lean muscle and healthy energy, while patentpending nanobodies neutralize 98% of active cat allergens. .53 ounces. Cat Allergen Neutralizing Spray also available.
pacagen.com, support@pacagen.com
$58
Ripe For the Picking
NUTRO expands its Crunchy Treats line with the Real Apple recipe. For customers who want to break out the crunchy stuff for bonding and rewarding their dogs, it combines flavor and texture from apple, whole brown rice and oatmeal. Also in Mixed Berry and Peanut Butter. 10 and 16 ounces.
nutro.com, nutro.com/contact-us
$6.98-$9.98
Just Right
Combine comfort and style with TERRITORY Crate Mats. The soft, printed flannel top in gray, solid twill bottom and 1 inch of stuffing don’t overcrowd the crate, while the motif fits all home decor. Perimeter-through stitching maintains the form wash after wash. To merchandise: Hang by top fabric loop or stack on shelves with information U-card packaging wrapped around front to back. In four sizes.
territorypet.com, (937) 222-2132
$18.99-$39.99
Advertisement
Hole Lotta Fun
Pet treats take on a “hole” new meaning with NATURE’S ANIMALS Doggie Donuts. The fun shapes packed with real bacon and maple flavor, plus high-quality, U.S.-sourced ingredients add a playful touch at treat time. Individually wrapped 3-inch donut rings labeled with scannable UPC come in this display made for your checkout counter. Cases of 36.
naturesanimals.com, retailer@naturesanimals.com
$1.49
Cue the Mushroom
MYCODOG launches its new line of Single Mushroom Extracts to give dogs specific benefits: Chaga (cellular and immune health), Turkey Tail (immune system and reproductive health), Lion’s Mane (cognitive and neurological function) and Reishi (immune health, stress and anxiety). The wild-harvested mushrooms undergo a three-part spagyric-extraction process before preservation in organic vegetable glycerin for freshness and efficacy. 1-ounce dropper bottles. Retailer support includes training, tailored POP materials, educational resources and personalized customer service.
mycodog.com, jeni@mycodog.com
$29.99
Hooked on Fish
New to NATURAL RAPPORT’s treat offerings, The Only Freeze Dried Salmon Dogs Need serves up single-ingredient, skin-on salmon treats. Full of omega-3 fatty acids, the salmon is wild-caught in the U.S. 3 ounces.
nattyrap.com, scott@naturalrapport.com
$15.99
Spa-Tacular Gift
Featured in Oprah’s September 2024 “The O List: Pets Edition,” the KOUKLA PET Bow Wow Bliss Mutt Massager Doggy Relaxation Kit raises the bar as the perfect pet gift or for soothing sport, working or senior dogs. The handheld, natural beechwood massager calms and pampers, while the Pup Pressure Point Chart instructs pet parents on best use. How-to pamphlet contains QR code to instructional videos that retailers can show customers. Offers low minimum and flat-rate shipping.
kouklapet.com, wholesale@kouklapet.com
$19
Touch-Up & Go
The perfect go-to tool for grooming touch-up services, the lithium-ion, cordless ANDIS EasyTrim Pet Trimmer allows quick, tight trims around the eyes and nose with its T-blade. Sanitary areas and paw pads clean up fast with an easy switch to the square blade. The 12-piece kit also includes attachment combs for cut-length versatility.
andis.com, contact local Andis distributor
$60
Advertisement
