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My Pet Chicken Experiencing Soaring Sales Due to Increased Egg Prices

The egg shortage impacting the U.S. has more than doubled sales.




(PRESS RELEASE) BROOKS, GA — Following the widespread Avian Flu outbreak and increased price of eggs in the U.S., has seen record-breaking sales numbers in January 2023, trending two to three times over last year with no signs of slowing down. A growing concern about food security is the primary driving factor behind first-time customers purchasing backyard chickens. Experienced chicken keepers are also adding to their flocks to increase egg production, and meet demand for their communities.

My Pet Chicken, a leading online retailer of backyard poultry, coops and supplies, is also known for its extensive library of chicken-keeping guides and resources, including its experienced team of Flock Care Specialists. Owning chickens is a requirement for employment at, uniquely positioning their team to provide real-life support to new chicken keepers as they get started. As more people begin their journey with backyard poultry, My Pet Chicken has increased its team to provide the highest level of customer service support and education in the industry.

“The unfortunate loss of poultry due to the Avian Flu outbreak in the U.S. has caused a ripple effect, increasing demand on limited hatching resources. Popular breeds are expected to sell out in advance through the summer. We’re expecting continued shortages and have been encouraging our customers to order now while inventory of their favorite breeds is still available,” states Mike Higman, owner of

My Pet Chicken offers one of the lowest minimum quantity requirements, of just three baby chicks, allowing customers to start small with their new egg-producing backyard hobby. The company recently launched a new, user-friendly website that allows customers to filter for breeds based on desired characteristics, such as egg color and laying rate. For additional information on getting started with backyard chickens, visit

About My Pet Chicken is a leading retailer of live birds, coops, and supplies serving the backyard chicken market. Founded in 2005 as a resource for aspiring chicken owners, My Pet Chicken has grown to become the go-to source for backyard chicken keepers looking to start, grow, and maintain their flocks. Our in-house chicken experts, along with generous, customer-first policies foster brand loyalty and set us apart in the backyard chicken space.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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