(PRESS RELEASE) SUN CITY WEST, AZ — The National Animal Supplement Council (NASC) announced the hiring of Claudia Cesarotti as its Marketing Specialist. Claudia joined the team on March 17 and has jumped right in—playing a key role in executing the 2025 NASC Annual Conference in Columbus, Ohio at the end of April. Claudia will be responsible for a variety of tasks, including social media strategy, content creation, newsletters, conference planning, and member support.
Claudia Cesarotti
Claudia brings a strong pet industry background to her role. As former owner of Tails A-Waggin’ Pet Grooming, she built a thriving business serving 750–800 loyal clients while overseeing all aspects of marketing and operations. She has also worked as a content creator and copywriter for respected pet brands such as ManyPets, Fetch by The Dodo, and Natural Balance Pet Foods.
Claudia blends technical marketing skills with a deep passion for animal health. The American Writers and Artists Institute certified Claudia in content marketing, SEO copywriting, and brand messaging. She earned her B.S. in Economics from Illinois State University and brings experience in digital marketing, client relations, and business development.
“In just a few short weeks, Claudia has proven to be a tremendous asset to our team,” said Bill Bookout, NASC President. “She is a true team player who jumps in wherever needed, brings a can-do attitude to everything she does, and consistently delivers high-quality work. Her creativity, professionalism, and enthusiasm have already made a big impact.”
A native of Illinois, Claudia is the proud mom of two grown daughters. Outside of work, she enjoys planning travel adventures, studying Spanish, tackling crossword puzzles, and getting lost in legal thrillers and mysteries.
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About the National Animal Supplement Council
The National Animal Supplement Council is a nonprofit trade association whose mission is to promote the health and well-being of companion animals and horses given animal health supplements by their owners and to protect and enhance the animal health supplement industry. Founded in 2001 as a grassroots effort with 18 founding member companies, today the NASC is the leading voice for the industry, representing nearly 300 companies/brands with finished products and over 140 companies that supply ingredients, manufacturing, lab services, and professional services to NASC member companies. The NASC Quality Program and audit verification provide a roadmap to quality and consistency for NASC members. Look for the NASC Quality Seal on supplements for dogs, cats, and horses to know you are buying from responsible suppliers that have passed a comprehensive third-party audit and maintain ongoing compliance with rigorous NASC quality requirements. For more information, visit www.animalsupplements.org.
