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Natoo Introduces Counter Display

This new display is perfectly sized for POP sales by the register or in the treat aisle.





(PRESS RELEASE) SÃO PAULO, BRAZIL – Natoo is giving retailers a new way to catch customers’ attention with the debut of its counter display. This new display is perfectly sized for POP sales by the register or in the treat aisle.

The display is seafoam green and includes a striking geometric pattern in the background. The brand’s logo and tagline, “Science for the goodness is our pets”, is prominently noticeable on the front and sides.

Measuring 20” H x 14.5″ W x 14″ D and featuring a 6” H product shelf, the display fits a total of eight bags from the brand’s line of Crunchy Biscuits, allowing for two bags of each variety to be displayed. Key benefits of the biscuits are also highlighted on the front, like “Clean”, “All Natural”, “Super Crunchy” and “Delicious”.

“Being new to the North American market, we know the importance of getting our brand noticed by pet parents,” said Fernando Maluf, VP of international sales. “The eye-catching design of our counter display serves as the perfect way to introduce our unique and nutritional line of Crunchy Biscuits to consumers in-store. We’re excited to offer it to our retailer partners as a way to further drive sales.”

Natoo’s Crunchy Biscuits are produced in the brand’s very own LEED Gold-Certified pet food processing plant in Brazil. Crafted with natural ingredients, like wholesome grains, premium quality coconut oil, and cage free eggs, they do not feature any GMO ingredients. These tasty snacks also feature prebiotics and fiber to support a healthy digestive system, antioxidants for immunity, biotin and zinc for shiny skin and coat, and complex carbohydrates for long lasting energy.

Four options of Natoo’s Crunchy Biscuits are available, including Sweet Potato and Pumpkin Flavor for Small Sized Dogs, Coconut and Mango Flavor for Small Sized Dogs, Coconut and Mango Flavor for Large Sized Dogs, and Oats and Berries Flavor for Small Sized Dogs.


Retailers interested in Natoo’s counter display are encouraged to contact their Phillips rep. For more information on Natoo, please visit

About PremieRpet

PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the US market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.

Natoo practices sustainability daily in their production and supply chains. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit



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