(PRESS RELEASE) SÃO PAULO, BR — Natoo, a pet nutrition company that is recognized as a global leader in sustainable, environmental and conservation practices, announced it has received a Polen Seal for its exceptional recycling and waste management efforts.
The Polen Seal is awarded to companies that demonstrate a strong commitment to social and environmental responsibility, actively working to neutralize the impact of their packaging and reduce waste generated by their products. Within its own production processes, Natoo has co-financed the collection, sorting, and recycling of plastic equivalent to what is used in its packaging, reintegrating it into the production cycle. This initiative supports cooperatives in underserved areas of Brazil by compensating them for the plastic waste they collect and deliver to recycling plants.
“Completely offsetting our packaging has been a goal of Natoo’s since inception and we’re very excited to see it finally come into fruition,” said Fernando Maluf, VP of International Sales. “The Polen Seal allows us to share these important initiatives with our customers, and we hope to inspire both consumers and industry leaders alike to take meaningful action in protecting the planet for future generations.”
Through Natoo’s recycling and waste reduction efforts, the brand has prevented the emission of 22.43 tons of CO₂ from being released into the atmosphere. This achievement underscores the company’s dedication to not only reducing its environmental footprint, but also contributing to the global fight against climate change and promotion of a circular economy. Alongside their remarkable environmental initiatives, PremieRpet, the parent company of Natoo, stands as one of Latin America’s largest and most respected pet food producers. Renowned for being the first to introduce superpremium pet food in Brazil, they ensure that every Natoo topper and biscuit is crafted using ethically sourced, traceable ingredients from local communities that meet the highest standards of quality.
For more information on the brand and their commitment to sustainable, environmental, and conservation efforts, please visit here.
About PremieRpet
PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the US market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.
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Natoo is proud to officially be ClimatePartner certified thanks to the measures the company has taken within its business operations to reduce the effects of climate change. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit www.NatooPetFoods.com.
