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Natoo Receives the Jaguar Friend Seal from the Jaguar Parade

The pet food brand’s support has an impact on the organization, the community and the planet alike.




(PRESS RELEASE) SÃO PAULO, BRAZIL – Natoo, a company that specializes in evidence-based, optimal nutrition for pets,  announces it has received the Jaguar Friend seal from the Jaguar Parade.

Support for the Jaguar Parade aids in promoting widespread awareness, with the organization’s main goal being to provide a structural and ongoing source of income for jaguar conservation projects. Companies that receive the Jaguar Friend seal, like Natoo, have helped create an impact on the organization, the community and the planet alike.

“Jaguars exist in 18 countries, including Brazil, which is home to the largest jaguar in the world, the painted jaguar. So, this is a cause that’s very important to us,” said Fernando Maluf, VP of international sales. “What many people don’t know is that protecting jaguars also helps to conserve tropical forests, wetlands, and other environments that are critical to the wellbeing of humans and many other species. Being a Jaguar Friend further supports our company’s commitment toward protecting these and other animals within the Brazilian biodiversity.”

Last year, Natoo supported the Jaguar Parade NYC by sponsoring six of the forty art installation sculptures that were designed by global artists and displayed throughout the streets of New York City. The brand raised over $100,000 to support ONÇAFARI, a nonprofit that strives to conserve biodiversity in various Brazilian biomes with an emphasis on jaguars and maned wolves. Plus, Natoo raised an additional $200,000 specifically for the Jaguar Parade NYC.

For more information on Natoo and the brand’s social responsibility, please visit

About PremieRpet

PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the US market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.


Natoo practices sustainability daily in their production and supply chains. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit



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