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Natural Balance Expands Leadership, Advances Feed with Confidence Program

It has hired professionals in key pet food safety, quality assurance and customer care roles.

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(PRESS RELEASE) SAN DIEGO, CA – The veteran pet industry leadership team at Natural Balance Pet Foods, Inc. (Natural Balance), a national pet specialty premium food brand, has reinforced its commitment to providing safe and nutritious foods beloved by U.S. pet lovers. The pet specialty business has hired two accomplished professionals in key pet food safety, quality assurance and customer care roles to enhance and grow its long-standing, robust programs to promote the health and well-being of the dogs and cats that consume the company’s foods.

Through top-notch customer care and its Feed with Confidence program, Natural Balance guarantees that every product crafted is nutritious, tasty, and safe. To deliver on that commitment, the company has a dedicated team of Registered Veterinary Technicians and pet experts on the customer care team.

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Tested to Craft the Best

The Feed with Confidence program pledges to provide consumers with products they can confidently feed their pets, guaranteeing they are getting the high-quality nutrition they deserve. Each batch of food and treats produced by Natural Balance is rigorously tested by an accredited laboratory, which ensures quality and safety in every bowl.

To enhance the company’s commitment to full transparency and traceability, more test results are posted on the company’s website, where pet owners can enter the product’s UPC code and lot number from the pet food package and view their products specific test results.

Meet the Newest Team Members

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Pet industry veteran Billy Slaughter, with significant experience in product development, continuous improvements, and food safety, has joined Natural Balance as director of quality, regulatory and research and development. Previously, Slaughter managed quality and regulatory affairs for leading pet specialty brand Merrick Pet Care since 2005. He is responsible for the company’s overall product quality, compliance, conformance to quality requirements and specifications, and conformance to customer quality requirements.

With over 25 years of experience in human and pet food production, quality assurance and food safety Cliff Grimes joins the team as Manager, Quality and Regulatory Affairs. Grimes is responsible for working with manufacturing on food safety and quality assurance, regulatory compliance and making sure only the highest quality ingredients are sourced for the brand.

Jennifer Freeman, with more than 20 years of diverse experience in the animal health and pet food industries, remains a crucial part of the team as she takes on the new role of director of nutritional science and customer care. Freeman has been part of the Natural Balance team for 16 years. She is a dedicated registered veterinary technologist with a master’s degree in animal nutrition, is well known and respected for her wealth of nutritional and regulatory knowledge in developing balanced formulas that meets the Association of American Feed Control Officials (AAFCO) nutrient profiles and state regulations for dog and cat pet food products.

“We are thrilled about the additions of Billy and Jennifer to our leadership team,” said Brian Connolly, CEO of Natural Balance. “Being able to tap into their expertise in areas of pet food safety and customer care is instrumental to our growth and commitment to delivering on our brand promise.”

Get Advice from the Experts

Natural Balance’s customer care team includes a proficient group of dedicated veterinary technicians and pet nutrition experts who offer support and empower pet owners to “Feed with Confidence.” To ensure all pet lovers can find the best formula for their pets, the customer care team is available Monday through Friday, 8:00 a.m. – 5:00 p.m. (PST) at (800) 829-4493, or (live) via online chat, 24/7.

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To learn more, visit NaturalBalanceInc.com.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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