(PRESS RELEASE) SAN DIEGO, CA — Natural Balance, the national pet specialty premium pet food brand announced it will launch two new innovative dog food products by the end of 2021. Led by a veteran pet industry leadership team, Natural Balance remains the No. 1 brand in limited ingredient diets (LID) and continues to expand its assortment in wet and dry pet food selections and treats.
Newer, more advanced limited ingredient formulas, combined with existing Natural Balance limited ingredient recipes, offer specific animal protein options for pet parents to add more variety to their dog’s feeding regimen. The new recipes provide tear-and-serve options that are convenient and easy for dog lovers.
“We’re excited about the innovation taking place across our entire portfolio,” said John Sturm, chief revenue officer for Natural Balance. “We represent Limited Ingredient in the category and expect our brand to drive growth for the Pet Specialty channel – these two products are just the beginning.”
Limited Ingredient Freeze-Dried Raw
Natural Balance’s Freeze-Dried Raw provides the ability for pet parents to add flavorful, raw nutrition and variety to any dog’s meal. The mouth-watering morsels are carefully crafted and minimally processed for optimal nourishment and provide a complete balanced meal, topper or treat. They are made with only a single animal protein source, with just the right blend of omega-3 and omega-6 fatty acids to support a healthy skin and coat.
Choose from two different recipes, which are sold in both 6 oz. and 13 oz. packages:
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• Natural Balance Limited Ingredient Freeze-Dried Beef & Rice Recipe
• Natural Balance Limited Ingredient Freeze-Dried Chicken & Sweet Potato Recipe
“When we acquired Natural Balance, we wanted to immediately leverage the collective experience of our team of pet specialists. Speed-to-market on new innovation was at the top of our list,” added Sturm. “Our Limited Ingredient Freeze-Dried Raw line of products allows pet parents to offer their dogs this fast-growing category as a complete balanced meal, topper or treat. The products are also formulated to complement our LID dry and wet foods.”
Platefulls Pouches
With so many direct-to-consumer foods coming into the market, it is clear many consumers are searching for different and fresher alternatives to feeding their dogs. Our new Platefulls gently cooked meals are a renewed made-easy alternative. They are perfect for pet owners looking to feed their dogs fresh ingredients with unmatched convenience. They are fully shelf-stable (until opening), home-made quality complete and balanced meals – all cooked in bone broth for enhanced flavor and nutrition. Available in 9 oz. pouches, the following three different formulas can also be served as a topper to your dog’s favorite kibble:
• Savory Duck & Pumpkin Recipe
• Harvest Chicken & Rice Recipe
• Tender Beef & Potato Recipe
“Our all-new Platefulls home-style feeding program brings a delectable quality food in a shelf-stable form to pet parents and pet store owners,” said Sturm.
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