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Natural Balance Pet Foods Debuting New and Refreshed Product Lines at Global Pet Expo 2023

See them at booth #417.




(PRESS RELEASE) ORLANDO, FL — Natural Balance Pet Foods, Inc., the premium pet specialty food brand, will launch new and refreshed product lines at Global Pet Expo, which will occur from March 22-24 at the Orange County Convention Center. Found in the Natural Pet section at booth #417, Natural Balance will showcase its full range of wholesome, delicious cat and dog foods and treats, including the newest Limited Ingredient products and the completely rebranded Original Ultra line – both debuting at the show.

“Natural Balance foods are all made with wholesome ingredients that are balanced for optimal nutrition,” said Natural Balance Chief Revenue Officer John Sturm. “Our Limited Ingredient product line focuses on pets with food intolerances, sensitive stomachs, and itchy skin. We are excited to announce the launch of the first-ever Limited Ingredient stews for dogs to further our leadership in this category. In addition, the relaunch of our Original Ultra product line brings unique innovation to the category. Our proprietary broth coating makes these recipes even more delicious and an ideal choice for picky eaters.”

Natural Balance is a pioneer of the Limited Ingredient food category. Limited Ingredient recipes offer a complete and balanced diet and feature premium, single-source animal proteins with no added fillers, artificial colors, or flavors.

In addition, all Natural Balance dog and cat dry foods come with the company’s Balanced Nutrition promise listed on every bag, which includes guaranteed nutrients to support bones and teeth, heart, immune system, skin and coat, and digestive health. It is an industry-leading collection of promises to pet parents assuring them that by choosing any formula of Natural Balance, they can count on optimal nutrition for their beloved pets.


During this year’s Global Pet Expo, Natural Balance will introduce its LIMITED INGREDIENT STEWS FOR DOGS. Coming Summer 2023, the new hearty stews feature single animal protein from chicken, beef, or duck cooked in bone broth with a bounty of vegetables. Convenient, easy-open cartons make everyday feeding easy – simply tear open, stir, and serve as a complete meal or pour over one of the Natural Balance Limited Ingredient kibbles for a tasty feast (MSRP: $4.99 each).

Since 1993, Original Ultra dog and cat food have been an important part of the Natural Balance brand. With abundance in every bowl, even the pickiest pets will find the broth-coated kibble irresistible.

Available in stores in Fall 2023, Natural Balance will be showcasing refreshed and reinvigorated Original Ultra offerings during the show:

Original Ultra with Broth-Coated Kibble for Dogs

Original Ultra with Broth-Coated Kibble for Dogs

Natural Balance’s new kibble is coated in dry vegetable broth for an amazing aroma and delicious taste with real chicken as the first ingredient. It’s formulated with a SuperFood Blend and guaranteed levels of antioxidant vitamins and minerals. Choose from grain-free or wholesome grain recipes, including Small Breed and Large Breed options (MSRP: $16.98; starting at four pound bags).

Original Ultra with Broth-Coated Kibble for Cats

Original Ultra with Broth-Coated Kibble for Cats

Natural Balance’s new kibble features taste and nutrition in every bowl, with kibble coated in dry vegetable broth for a complete and balanced meal for kittens to adult cats. It’s made with real chicken and a SuperFood blend, along with guaranteed levels of antioxidant vitamins and minerals. Choose from Indoor grain-free or wholesome grain recipes (MSRP: $24.98; starting at six pound bags).

Natural Balance products can be found at pet parents’ favorite pet specialty stores nationwide and online.


In addition, the Natural Balance Customer Care team of Registered Veterinary Technicians is available to pet parents for meaningful conversations to help find the best Natural Balance recipe for your pet. The Natural Balance Feed with Confidence™ program, which tests every batch of Natural Balance food for quality and safety, helps ensure pet owners feel confident in what they are feeding their pets. Results can be requested at

To speak with a representative from Natural Balance at Global Pet Expo 2023, please contact to coordinate an interview. For product questions and support, connect with the Natural Balance Customer Care Team of Registered Veterinary Technicians at

About Natural Balance

Founded in 1989, Natural Balance Pet Foods, Inc. is a premium pet specialty brand with a complete offering of pet foods for both dogs and cats. The Natural Balance product line comprises over 100 dog and cat food and treat varieties, including Limited Ingredient, Original Ultra, and REWARDS. Natural Balance delivers quality, safety-tested food in every bag. Their Feed with Confidence Program provides comprehensive, on-demand safety testing data to help eliminate wonder or worry. Their team of Registered Veterinary Technicians is available via online chat and phone to answer questions and ease concerns. Visit for more information.



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