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Natural Pet Food Group Acquired by KKR

Natural Pet Food Group was launched in 2006 and now serves customers globally in markets including New Zealand, Australia, China, Japan, the U.S. and Canada.

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Natural Pet Food Group, a New Zealand-based pet food company, has been acquired by KKR.

Financial terms of the deal were not disclosed.

Neil Hinton, CEO of Natural Pet Food Group said, “My team is excited about the opportunities and connections that KKR can provide. Our business is about providing pet owners with the very best in natural, high-meat nutrition for the four-legged members of their families. KKR has an impeccable pedigree in our sector which will help us grow, develop new products and take our brands to new customers and new markets, all over the world.”

Hinton added: “It’s a great result not only for our company but also our supply partners, farmers and seafood suppliers from all over New Zealand and our manufacturing partners in Hawke’s Bay and Gisborne. We also recognize our outgoing shareholders, in particular Pioneer Capital, for their contribution over the years, which laid the foundation for this next exciting phase. This is another fantastic ‘paddock to plate’ New Zealand story that builds on our quality nutrition, safety and ethical credentials and the strong partnerships that underpin our business. KKR’s investment marks the next phase of our evolution and their support is a strong endorsement of the outlook for our business.”

Natural Pet Food Group was launched in 2006 and now serves customers globally in markets including New Zealand, Australia, China, Japan, the U.S. and Canada.

Michael Robson, managing director of KKR Capstone and joining member of Natural Pet Food Group’s board of directors, said, “Natural Pet Food Group is a pioneer in New Zealand’s sustainable pet food industry, with a strongly defined mission and set of values. We could not be more excited to work with Neil and his talented team to support the Company’s operations by leveraging KKR’s experience, network, and expertise to strengthen Natural Pet Food Group’s leadership in key markets and create opportunities in new ones. This investment also reflects KKR’s commitment to supporting fast-growing companies in New Zealand that are seeking opportunities to expand into new sectors, verticals, and markets.”

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KKR will fund its investment from KKR Asian Fund IV.

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