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Naturally Fresh 3rd Annual Litter Giveaway Supports Local Shelters in Need

The company gave away 1,000 total lbs. of cat litter to two local animal shelters.

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(PRESS RELEASE) CORNING, CA — With its 3rd annual litter giveaway just wrapping up, Naturally Fresh Cat Litter once again gave away 1,000 total lbs. of cat litter to two local animal shelters.

Cat parents from across the country were able to nominate their favorite local shelters for the chance to win one of two prizes. The two nomination posts received more than 750 shares and 300 comments with nominations for local shelters. From those nominations, the two winners were selected at random and each sent 500 lbs. of Naturally Fresh Cat Litter.

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After the nomination period and random selection process, the two winners selected are:

“We rely on donations for two-thirds of our operating expenses,” said Donna Karr, Executive Director at Stray Hearts Animal Shelter. “Donations of cat litter help us keep expenses down, and we use these donations in our Cat Café, where people can come in for a cup of coffee and we have a special room dedicated to giving people the opportunity to sit with our cats and even adopt right on the spot.”

This giveaway represents only part of the commitment Naturally Fresh has to supporting local animal shelters. After giving away over 185,000 pounds of cat litter to local shelters in 2020, Naturally Fresh enters 2021 with a goal of giving away 250,000 pounds to shelters across the country throughout the year. Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, remains committed to supporting local shelters, especially during the continued impact of the COVID-19 pandemic, California wildfires, and natural disasters across the country.

“At Naturally Fresh, supporting local shelters is a core part of who we are,” said Helen Cantrell, director of marketing and sales for Naturally Fresh. “Especially given the strain that many shelters have felt over the last 12 months, now is the time for us to not only continue that commitment, but also deepen it.”

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As part of the annual litter giveaway, Naturally Fresh also gave away 100 lbs. of Naturally Fresh Cat Litter to three cat parents in December 2020. This represents an entire year’s worth of cat litter for each recipient (in a 1-2 cat household).

Naturally Fresh has plans to continue both the consumer and shelter giveaways for years to come and remains committed to supporting local communities.

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