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Naturally Fresh Cat Litter Announces Remedy for Litter Box Avoidance

It offers a natural solution for attracting cats of all life stages back to the litter box.




(PRESS RELEASE) Corning, CA — Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, has announced one simple solution for kittens, seniors and fussy cats. Its Herbal Attraction litter formula offers a natural solution for attracting cats of all life stages back to the litter box, making the litter-buying process less complex for cat parents.

Naturally Press- New herbal attraction

Naturally Press- New herbal attraction

Herbal Attraction contains a blend of natural herbs that lures cats to the litter box, but has no apparent aroma detectable to cat parents. It helps cats dealing with any type of litter avoidance issue or those training to use the litter box, making it an ideal product for senior cats who’ve lost sense of the litter box, fussy cats with litter box acceptance problems, and kittens who are being trained to use the litter box for the first time. Litter avoidance is the most common reason for returning newly adopted cats back to shelters. Herbal Attraction helps ensure that cats are acclimated to their new environment rather than being excluded from the home, abandoned, or returned to shelters.

“Naturally Fresh is excited to offer an all-natural, one stop solution so that cats at every stage of life can be retrained to use the litter box. Our Herbal Attraction formula includes calming herbs that peak the cat’s desire to use the litter box, naturally,” said Helen Cantrell, director of sales and marketing, Naturally Fresh. “We hope this product provides cat owners with a solution and lessens the number of cats being returned to shelters due to litter box avoidance.”

Herbal Attraction is an eco-friendly solution for litter needs, as it is biodegradable, sustainably grown certified, annually renewable and solar power produced. It’s also non-toxic and free of harmful silica dust. This makes it superior to other attract formulas because it’s good for cats, cat parents, and the planet.

The Herbal Attraction formula will now be available in the new Naturally Fresh packaging, which features a natural look, more detailed product information and an updated brand logo.


This aligns with the new packaging that was released for other Naturally Fresh formulas in late summer 2020.

Similar to all Naturally Fresh formulas, Herbal Attraction is made from all-natural walnut shells, which have the organic ability to neutralize odors better than clay, pine, corn, and wheat. This unique formula is quick-clumping, low tracking, low dust, three times more absorbent than clay litter, soft on paws and lighter than clay.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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