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Naturally Fresh to Showcase Three New Products at Global Pet Expo

Available digitally on March 24-26.

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(PRESS RELEASE) CORNING, CA — Naturally Fresh Cat Litter showcases several highlights at this year’s Global Pet Expo, including three new products: a refreshed Herbal Attraction formula, a 10-lb. Quick-Clumping offering, and a 26-lb. Pellet size.

“Global Pet Expo is always a fantastic opportunity for retailers and distributors to see the tremendous benefits of using Naturally Fresh,” said Helen Cantrell, director of marketing and sales for Naturally Fresh Cat Litter. “Our all-natural walnut shell cat litter out-performs the competition, providing superior odor control organically and lasting longer with up to three times better absorption than the leading clay litter. It’s also good for the planet: biodegradable, sustainable, annually renewable, and compostable. We are excited to have the opportunity to show these benefits to booth visitors digitally March 24-26.”

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This year is a bit different, with Global Pet Expo going digital due to concerns around the COVID-19 pandemic. Naturally Fresh will still be featured in the New Product Showcase in both the cat and small animal sections. The brand’s non-clumping Pellet formula has made an exciting, additional shift into the small animal market, as the formula is ideal for all small animals, such as gerbils, rabbits, ferrets, and puppies. Now, Naturally Fresh is offering a new 26-lb. size of this litter variety in direct response to feedback from shelters and fosters, who told Naturally Fresh that they loved the Pellet formula, but preferred a larger bag to meet their ongoing needs.

The Herbal Attraction formula will also be featured in the New Product Showcase. It is the one simple solution for drawing cats of all life stages to the litter box. It contains natural, calming herbs that help attract kittens in training, seniors who have lost sense of the litter box, and fussy cats dealing with stressful events back to the litter box. It has no added perfumes and it saves shelf space with one product that works for attracting, training, and maintaining consistent litter box usage.

The third feature in the New Product Showcase will be the 10-lb. Quick-Clumping bag. This biodegradable formula is now available in a smaller bag, making it easier for consumers to trial and for retailers to store on-shelf. It’s also the ideal size for travel or those living in smaller spaces. The 10-lb. Quick-Clumping bag is now made from 30% recycled packaging. There will be a video with more detail on this new size, as well as the other two new products, on the Naturally Fresh Cat Litter profile via Global Pet Expo’s Digital Access.

For more information about all of Naturally Fresh’s products, visit our booth at Global Pet Expo Digital Access or visit NaturallyFreshLitter.com.

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