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Naturawls Pet Products Acquired by Private Equity Firm

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It’s the third in a series of similar deals.

MISSISSAUGA, ONTARIO — Dane Creek Capital Corp., a merchant banking venture with a focus on the pet industry, has acquired Naturawls Pet Products, a  St. Thomas, Ontario-based manufacturer of raw pet food and dehydrated pet treats for dogs and cats.

The purchase price was not disclosed. Dane Creek said in a press release that it represents 0.9 times trailing 2017 revenue.

Under terms of the deal, Dane Creek will pay a portion in cash and the remainder in equity from its subsidiary United Raw Pet Food Inc. United Raw was created as a wholly owned holding company for Dane Creek’s interests in alternative pet foods.

Dane Creek “will retain a substantive majority interest in United Raw post-transaction,” according to the release. The founder and CEO of Naturawls, Mark Murakami, will continue as CEO and also assume the role of president of United Raw.

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Naturawl’s raw pet food and dehydrated treats are sold under the NatuRAWls brand; dehydrated pet treats are also sold under the brand name Nothing Added. The products can be found in pet specialty retail stores including PetSmart, Pet Valu, and Global Pet Foods locations throughout the province. 

The transaction marks Dane Creek’s third acquisition of a Canadian raw pet food manufacturer in less than a year. In the fourth quarter of 2017, the company acquired Mountain Dog Enterprises Inc., the Edmonton, Alberta-based manufacturer of Mountain Dog Food brand raw pet foods. In January of this year, it acquired Pets4Life, the St. Thomas, Ontario-based raw pet food manufacturer directly adjacent to Naturawls. With the acquisition of Naturawls, Dane Creek will now work with Murakami to combine the manufacturing operations of the two companies into one larger and more efficient operation. All three raw pet food manufacturers are held by United Raw.

“I am very pleased to be joining the team at Dane Creek,” says Murakami. “We have an exciting opportunity to create scale in the raw food industry with multiple brands and multiple manufacturing facilities across Canada. We will be able to give pet owners the ‘local flavour’ they want and greater access to variety while at the same time offering better logistics in support of efforts by both retailers and distributors to grow the raw food industry in Canada.”

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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Spotify Rolls Out Music Playlists for Pets

Pets seem to favor classical music and soft rock.

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Digital music service Spotify had a hunch that people were playing tunes for their pets.

A study by the company found that 71% of pet owners did exactly that. The survey included 5,000 music-streaming pet owners from the U.S., the UK, Australia, Spain and Italy.

The company explains:

That being said, we created a unique experience to help you craft the pawfect algorithmically generated playlist for you and your pet to enjoy together. Head to spotify.com/pets for a playlist you can share with your dog, cat, iguana, hamster, or bird.

See the graphic below for more details from the survey.

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These States Have the Most Dog and Cat Owners … And These States Have the Least

The US is home to almost as many domestic pets as humans.

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A new report looks at which U.S. states are the most pet-loving.

Seniorliving.org, a website devoted to providing information to seniors, delved into recent data from the American Veterinary Medical Association to create its rankings.

Idaho had the highest rate of households owning at least one dog, at 58.3%, according to the report, which excluded Alaska and Hawaii, which were not measured in the AVMA study. Dogs are least common in Washington, DC, where 22.5% of households have at least one.

Vermont ranked first for percentage of households with at least one cat, at 44.6%. DC, meanwhile, is the least cat-owning place, with just 16.4% of households being home to a cat.

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The U.S. is home to almost as many domestic pets as human beings. Almost 1 in 3 of those pets are fish, Seniorliving.org explains.

Cats and dogs combine for about 54.8% of all domestic pets.

 

 

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