Press Releases Nestle Purina and GBS Sign Digital Pet Partnership The goal is to drive consumer insights and engagement leveraging its Pet Parade mobile app and marketing platform. Published 6 months ago on April 15, 2020 By PETS+ Staff Share Tweet (PRESS RELEASE) STAMFORD, CT – Good Boy Studios, a global technology company and creator of Pet Parade, a leading digital marketing platform for the pet industry, has entered into a strategic partnership with Nestlé Purina PetCare to provide gamification and consumer insights to support Purina’s digital initiatives. Purina is a leading innovator in leveraging digital marketing, mobile, and data technologies to engage with pet parents As part of this strategic partnership, Nestlé Purina will deploy Good Boy Studios’ proprietary Pet Parade marketing and gamification platform to expand the core functionality of its digital properties and use the Pet Parade Online Marketing Platform to drive new user acquisitions and data insights. “It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences. Good Boy Studios checks all of those boxes for us,” explains Aaron Griffin, director of digital operations and delivery at Purina. “We are excited to be working with their talented team and the Pet Parade platform.” Viva Chu, CEO and co-founder of Good Boy Studios, said, “I grew up filling my pup’s bowl with Purina Puppy Chow. It’s an honor for us to be working with the world’s most iconic and successful pet company. We look forward to deploying our gamification and marketing platform to help Purina engage with its beloved pets and pet parents.” Related Topics:Good Boy StudiosLatest News TopNestle Purina click to Comment(Comment) Advertisement You may like EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer Andis Adds 2 International Pet Groomers to Global Education Team Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Promoted Headlines Category Spotlight: Terry Naturally Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Columns9 hours ago 5 Ways to Prepare Your Salon for the Holidays Trace's Store School10 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 Press Releases22 hours ago EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School10 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School2 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Columns1 week ago 5 Consumer Behavior Trends Reshaping Holiday Shopping Candace D'Agnolo1 week ago Complete These 7 Important Tasks at Your Pet Business Before the End of 2020 Headlines7 days ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery3 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Behind the Pages1 week ago Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?