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New Film Celebrates Extraordinary Abilities of Dogs Who Make the World a Better Place




(PRESS RELEASE) Dogs have been saving and helping humans for tens of thousands of years, and a powerful new film is bringing those stories to the big screen. Superpower Dogs, an IMAX 3D live-action family adventure, is being released in IMAX theatres March 15, 2019. Mars Petcare announced that it is the exclusive presenting sponsor of Superpower Dogs, along with the release of the first teaser trailer for the film. The film, produced by Cosmic Picture, spotlights the amazing true stories of dogs with extraordinary abilities who save lives and make the world a better place.

This exclusive partnership aligns closely with the Mars Petcare purpose of A BETTER WORLD FOR PETS, which is based on the notion that dogs make our world better. Superpower Dogs is the ultimate celebration of the bond between humans and dogs and shows that all dogs – whether it’s a life-saving search-and-rescue dog or a family pet full of unconditional love – have superpowers.

As part of the partnership, several Mars Petcare brands will be actively supporting the film as well, including the PEDIGREE and EUKANUBA dog food brands, BANFIELD Pet HospitalWHISTLE GPS Pet Tracker and WISDOM PANEL Canine DNA Test



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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