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New Generation Cat Litter Promotes Pet Health with Dow’s Innovative Technology




(PRESS RELEASE) MIDLAND, MI – Scooper Cat, LLC recently launched Scooper Cat brand litter featuring PRIVENTZ Ammonia Prevention Technology, a product of The Dow Chemical Company (Dow). The cat litter’s mascot, a super-hero caped feline, signals to consumers that the product helps to fight hazardous conditions with super hero strength to minimize ammonia exposure to cats.

“From day one, we set out to measure our success by the value we delivered to consumers and the problems our litter solves for cat lovers everywhere,” said Richard Rockhill, COO for Scooper Cat, LLC. “We believe safe science technologies can improve the quality of life for pets, which is why we feature Dow’s PRIVENTZ Technology in Scooper Cat litter.”

Most cat litter products available today merely mask or neutralize ammonia once it is formed. Dow’s PRIVENTZ Technology does not hide ammonia with fragrances. Instead, it helps to block the formation of ammonia by preventing conditions necessary to create the chemical. 

“Dow developed PRIVENTZ Technology with the health and safety of pets in mind,” said Kim Surber, animal care market manager for Dow. “Through chemistry, we’re able to support the prevention of harmful and unpleasant ammonia odors before they occur and help encourage pet health and keep homes smelling fresh.” 

Ammonia can lead to serious health issues in animals and creates a noticeably unpleasant smell for humans. In studies of cat litter with PRIVENTZ Technology, there was no ammonia generation after more than ten days[1]. Dow’s patent pending product is non-hazardous to pets and humans and is dual acting, helping to prevent both ammonia and fecal odors.

The strong collaboration between Dow and Scooper Cat, LLC will be highlighted at Talladega Superspeedway on April 29, as Austin Dillon and the Dow Chevrolet will represent the new Scooper Cat brand. The race precedes National Adopt a Shelter Pet Day which falls on April 30. 


Scooper Cat litter is made from natural sodium bentonite clay, and, along with Dow’s PRIVENTZ Technology, is proudly made in the United States. 

The product has been introduced to food, drug, mass and club retail channels. Consumers can find Scooper Cat litter at Kroger stores nationwide as well as on Amazon. To learn more, visit



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