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New & Notable Pet Products: Chew Advent Calendar, Fish Stock, Apple-Cider Shampoo and More

Shop these latest releases for your pet store.





Go Fish

Kitties will love batting around these Teaser Toys from DHARMA DOG KARMA CAT. Attached by a 12-inch string to an 18-inch bamboo stick, the wool toys are naturally safe, and the coarse fibers help keep teeth and gums clean. The company offers a counter display box with 60 assorted cat toys in fun themes such as Aquatic (sea creatures), Backyard (bugs and critters), and new Succulents (cactus) and Woodland (acorn, leaves and mushroom). Handcrafted by artisan women in Nepal, the company’s products fuse comfort, durability and design with environmentally sustainable production and socially conscious business practices.,, (845) 876-6331



Parody Play

Your customers will get a laugh out of HUXLEY & KENT’s new line of parody toys, and their cats will love the multi-sensory play. They can choose from Purrs Light, Gofish, Land O Cats, Snoreo, Snif and Meowmellow Stuff. The baby-soft plush toys crinkle and include organic catnip inside for extra excitement. Huxley & Kent uses only safe, non-toxic dyes and materials, and never includes heavy metals in its toys., (888) 489-5368



Apple Cider Goodness

Groomers have always known that apple cider vinegar helps speed up dry time, cuts through grease and product buildup, gets rid of excess oils, and helps prevent yeast infections on the skin and in ears. It also can alleviate dry skin and dandruff, and fend off fleas. One drawback: It doesn’t smell great. With that in mind, SHOWSEASON ANIMAL PRODUCTS introduces Apple Cider Vinegar Shampoo. Formulated with raw, organic apple cider vinegar, it has a hint of apple cider vinegar smell that quickly diminishes when mixed with water — only leaving behind a warm apple scent that matches the company’s Orchard Fresh pet cologne. Safe for use on cats, dogs, puppies and kittens. 16 ounces and 1 gallon.,, (678) 382-0218



Love It

Beef Lung joins WEST PAW‘s line of air-dried, single-ingredient treats. Made in the U.S. from 100% Montana grass-fed beef, humanely raised and sustainably sourced, lung serves as an excellent source of protein, B vitamins and minerals. The treats are easy to break into smaller pieces for just the right reward and are backed by the company’s Love it Guarantee. 2.5 ounces.,, (800) 443-5567



Soothes Stomachs

A BETTER TREAT points out that its freeze-dried raw USDA Organic Pumpkin Dog and Cat Treats are not only tasty, single-ingredient prebiotic bites, but are helpful for constipation and diarrhea, and during food transitions. They contain none of the harmful pesticides and chemicals that can be found in non-organic pumpkin options. Sourced and made in the USA. The family-owned company offers shelf talkers, customizable video cards and Zoom training, plus sample bags for customers.,, (713) 828-6477



Garden Fresh

SODAPUP adds to its array of open-topped treat dispensers with the Flower Pot. Made in the U.S. from the company’s new PUP-X space-age polymer — a durable material FDA compliant and safe for dogs — it comes in green and orange. Perfect for your summer displays., (720) 272-9664



Full of Flavor

LOVING PETS introduces Chicken Breast Tenders Treats for dogs. Made and sourced in the U.S., they are grain, wheat, corn, and gluten free, and have no artificial flavors, colors or preservatives. Available in 6 ounces and 24 ounces., (609) 655-3700



For Your Celebrations Display

These new Metro Pawty Balls for dogs from METRO PAWS will make a perfect addition to your celebration product offerings. They feature a fun sprinkle design in non-toxic cotton yarn and natural rubber, made without harmful petrochemicals. Each package contains three balls in the standard 2.5-inch size or mini 2-inch size.,



Hide It

Not only do the new CHIPPIN Cricket Pill Pods hide medicine dogs surely don’t want to take, they also include gut-healthy, low-fat cricket protein, which uses 2,000 times less water than beef protein and 13 times less land. Made in the U.S. by a woman-owned small business.,, (570) 332-1088



Laundry Boost

PetTergent by PET PARENTS uses enzymes and pet-safe surfactants to effectively clean laundry, lift stains and remove pet odors, all without toxins, irritants or unsafe chemicals. The detergent uses 90%-plus bio-based ingredients and contains SebumDestroyer, which lifts the oil that causes “dog smell” out of fabric as well as OdorArmor, which neutralizes pet odors by attaching itself to ammonia and sodium molecules in urine and feces. Available in vet-approved Calming and Unscented formulas. For both high-efficient and standard washing machines. Carry with FurBall, the brand’s reusable laundry ball that removes fur, prevents wrinkles and static, and softens laundry. 32 ounces.,



Pre-Order For the Holidays

Get a jump on your holiday planning with the BARKWORTHIES Deck the Paws Advent Calendar. Twenty-four days of natural chews, from the company’s Gullet Jerky to its Bully Burger Slides, come in a beautiful box featuring dogs enjoying a snowy day. Baked and packaged in Richmond, VA., (877) 993.4257




Just the One

Only sustainably fished cod goes into TICKLEDPET Cod Snacks. The human-grade treats are low in fat and high in protein, and can be easily broken down for smaller dogs. 10 ounces.,, (845) 472-3298



Smell This

PROJECT HIVE PET COMPANY ups the enrichment level of its U.S.-made Hive Chew Toys, Discs and Fetch Sticks. With the new Hive Scent Collection, dogs can now get their sniff on with bee-inspired scents Calming Lavender, Soothing Vanilla, Sweet Mango, Tropical Coconut and Wild Berry. The toys are BPA-free, non-toxic and dishwasher-safe.,



Island Flavor

SMART COOKIE BAKERY adds Island Tropics: Shrimp & Coconut to its line of soft and chewy dog treats that are easy to digest and perfect for dogs with dental issues. Made from premium-quality ingredients, including real shrimp and coconut, they join bestsellers Rabbit, Wild Boar, Trout and Duck in the line. Handcrafted in the company’s Colorado kitchen. 5 ounces., (720) 466.9878



Collagen Rich

New FRANKLY PET Peanut Butter Beefy Puffs are rich in collagen, a highly digestible ingredient known to promote healthy skin, coat, joints, nails and teeth. The light, crisp snacks provide a natural source of glucosamine and chondroitin and are perfect for dogs who love to crunch. Made from 100%-traceable U.S. cattle, they’re wheat, sugar, preservative and GMO free. 2.5 and 5 ounces frankly,



Top It Off

Help customers add a boost of protein to their pet’s meal with NATOO Meal Toppers or Treats. Formulated with clean, healthy ingredients dogs and cats naturally crave, they feature a single protein in a delicious broth, and do not contain any by-products, preservatives, artificial colors or flavors. Available in Chicken with Sweet Potato & Broccoli in Broth and Salmon & Brown Rice in Broth for dogs and in Chicken & Brown Rice in Broth and Tuna & Brown Rice in Broth for cats. Packed in tear-open pouches that are easy to store and serve. In 3 ounces for dogs and 2.4 ounces for cats.,



Pumpkin Nice

EMERALD PET expands its Pumpkin Harvest Dog Treat line with new flavors in a new size. Pumpkin Harvest Mini Trainers are now available in original Pumpkin, Pumpkin with Banana, and Pumpkin with Mixed Berry. The oven-baked, low-fat treats have pumpkin as the first ingredient and do not contain any meat, poultry or fish proteins; artificial ingredients, colors or flavors; added sugars, sweeteners or salt; wheat, corn, dairy or soy. In addition to suiting dogs with protein and ingredient sensitivities, the pumpkin digests easily, a plus for frequent treating during training. Made in the USA with U.S. ingredients. 6 ounces.,, (877) 454-9977


Game On

P.L.A.Y. joins forces with HP’s HyperX to launch a line of gaming-inspired toys and accessories. The high-quality products feature sustainable materials and colorful, engaging designs to stimulate, what else, play. Gamer pet parents can choose from the Alloy Keybark keyboard, constructed with a supersized squeaker and crinkles; the wearable Cloud Arfa gaming headset, equipped with durable dual squeakers for the ultimate playtime experience; the interactive PAWdcast microphone, enhanced with hidden rope and advanced textures and sounds; and the Pulsefur Mat chill pad, modeled after the Pulsefire Mat mouse pad, available in multiple sizes. All products in the line are machine-washable and dryer-friendly, and filled with the company’s signature PlanetFill filler, made from 100% post-consumer certified-safe recycled plastic bottles. Available as single items or in the HyperX x P.L.A.Y. Toy Set in gift box for $37.50.,, (855) 300-7529



Fish Heads & More

NUGGETS HEALTHY EATS introduces its newest product, Fish Brew for dogs and cats. Made from purified water and North Atlantic wild-caught fish — meat and bones from whole sardines and mackerel (including the heads), cod and seasonal whitefish — the stock comes frozen in 18-ounce spout pouches. Available through Pet Food Experts and Southeast Pet., (888) 504-1112



Cool Treat

Just in time for summer, BRUTUS BONE BROTH introduces Brothcicles, a shelf-stable treat that can be frozen at home by your customers. Formulated with all-natural, human-grade ingredients such as pumpkin, kale, cranberries and turmeric, it contains no preservatives or artificial flavors. 6 per bag.,




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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