When you're writing ads for your pet business, it's crucial to understand the importance of a great headline.

Otherwise, you won't be able to get your audience's attention and convert that attention to interest, says marketing expert Jim Ackerman.

In the video below, he outlines three secrets to crafting high-performing headlines.

Take a look:

JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or This email address is being protected from spambots. You need JavaScript enabled to view it..