(PRESS RELEASE) NORWAY — The Norwegian Armed Forces has awarded Non-stop dogwear a four-year, $4 million (USD) contract to provide specialized K-9 equipment for its military working dogs and handlers. The agreement will be carried out through the company’s Non-stop professional division, which focuses on solutions for military, police, search and rescue, and working professionals.
Under the contract, Non-stop professional will deliver a range of high-performance equipment to the Norwegian Armed Force’s K-9 division, including dog harnesses, leashes, booties, cages, veterinary equipment, and training gear designed to support working dogs and their handlers in demanding operational environments.
The contract marks the first time Non-stop dogwear has bid independently for a large-scale government tender, demonstrating the company’s growing role as a trusted partner in the defense and security sector.
Kristoffer Grøtan Olsen, Founder of Non‑stop dogwear and CEO of Non-stop professional said: “Testing our gear in the toughest conditions means we can deliver equipment that handlers and dogs can rely on, whether in military operations or everyday service. With the four-year contract starting next month, we look forward to supporting the Norwegian Armed Forces while continuing to develop equipment that benefits dogs all over the world.”
Non-stop professional equipment is built for durability and designed to withstand extreme impact in operational use. Each product undergoes extensive strength and materials testing to ensure it can endure the force, weight, and activity levels of strong working dogs in challenging situations.
This new contract builds on Non-stop dogwear’s experience providing specialized dog equipment for business to government partnerships worldwide, supporting search and rescue teams across Scandinavia, as well as professional police and military units throughout Europe, Asia, and other regions.
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About Non-stop dogwear
Founded in Norway in 2009, Non-stop dogwear is a global leader in durable, ergonomic gear with the perfect fit to improve comfort, functionality, and safety for dogs and owners.
The company began with Hårek, the founder’s skijoring dog whose performance was limited by gear that restricted his breathing and movement. The founders developed a solution for Hårek to reach his potential, leading to the creation of the company’s first innovative products. Since the start, its products have been developed, tested, and trusted by professionals and some of the world’s top athletes in sports like canicross, bikejoring, skijoring, and agility. Non-stop dogwear believes every dog should benefit from high-quality, professional-grade equipment designed to unleash their full potential, whether for competitive sports or everyday adventures.
In 2021, Non-stop dogwear established Non-stop professional, a division dedicated to supplying specialized equipment for military, police, search and rescue, and other professional working dog organizations worldwide. Drawing on extensive operational experience and collaboration with professionals in demanding environments, Non-stop Professional delivers robust, reliable, and field-tested solutions designed to withstand the toughest conditions and support dogs and handlers in critical operations.
Available in over 2,000 stores across 58 countries, Non-stop dogwear is recognized globally for quality, performance, and innovation. Its mission is to inspire people to be active with their dogs and strengthen their bond through shared activities. For more information, visit https://www.nonstopdogwear.com/
