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NPIC to Unveil, Get Naked Premium at Global Pet Expo

Eight new products offer the next level of nutrition in the functional treat category by addressing overall care and well-being.




(PRESS RELEASE) PLANO, TX – NPIC, a Plano-based manufacturer of premium pet treats, announced it will be launching several new products and new flavors for current favorites this Spring at Global Pet Expo (March 21-23, 2019) in Orlando, FL.

Brand Extension – New Products

Enhancing its existing brand of functional pet treats, Get Naked, NPIC introduces a brand expansion of elevated, multifunctional treats to attract the more discerning, care-conscious consumer. The new Get Naked Premium offers a care series of dog treats specially formulated to support a primary or specific health purpose, while addressing overall care and well-being with distinctive, multi-benefit ingredients.

On-brand with the original Get Naked promise of using wholesome ingredients, without adding artificial preservatives, Get Naked Premium multifunctional treats differentiate by providing notable value-add including:

  • Improved recipes with new, natural ingredients that align with human food and wellness trends;
  • Increased functionality with higher nutritional values derived from fruits, vegetables, vitamins and minerals;
  • Enhanced, injection-mold design resulting in a more appealing bone-shaped, break-apart treat;
  • Improved palatability with complimentary, layered flavors.

The Get Naked Premium care series consists of eight recipes including:

  • Antioxidant Care (Blueberry & Chicken flavor) to help boost immunity and fight free radicals with antioxidant-rich fruits.
  • Calming Care (Maple & Chicken flavor) to support a positive emotional state and balanced behavior with soothing herbs to help address hyperactivity and cope with stress or anxiety.
  • Digestive Care (Pineapple & Chicken Flavor) to promote a healthy digestive system and allow for better absorption of nutrients with good digestive enzymes, probiotics and several dietary fibers.
  • Fitness Care (Pumpkin & Chicken Flavor) to support balance and dietary needs for healthy weight management and fitness levels with ingredients high in dietary fibers, omega fatty acids and amino acids.
  • Joint Care (Salmon & Chicken flavor) to promote flexibility, mobility, and reduce arthritic symptoms with anti-inflammatory rich foods, strength-fortifying ingredients like and omega fatty acids.
  • Puppy Care (Apple & Chicken flavor) to support the growth of strong bones, brain development, and healthy skin and coat with nutrient-dense foods and fortified with vitamins and minerals.
  • Senior Care (Salmon & Chicken flavor) to support senior dogs’ health and specific dietary needs to fight degeneration as aging occurs with multi-benefit antioxidants, amino acids, omega fatty acids, and fortified with vitamins and minerals.
  • Skin & Coat Care (Coconut & Chicken flavor) to help hydrate skin and promote a lustrous coat with nutrient-dense food and fortified with omega fatty acids.

Beyond their specific functional ingredients, all care recipes are formulated grain-free, non-GMO, without artificial colors and enhanced with DHA and probiotics. Get Naked Premium is manufactured in the USA (Plano, TX) with globally-sourced ingredients and packaging features such as clean labeling and guaranteed analysis of ingredients to support functional claims.


Product Extension – New Flavors

NPIC treat favorites are now available in new flavors.

  • N-Bone Barbeque – the original long-lasting, highly-digestible chew without plastic, nylon, rubber, or rawhide, and helps remove plaque and tartar.
  • Quado – Bacon and BBQ – is an interactive chew treat with a unique-shape to keep dogs occupied longer and freshens breath with five natural ingredients.
  • Puppy Teething Ring – Blueberry & BBQ – is a pliable ring-shaped treat designed specifically to help alleviate teething pain and soreness, provide a safe outlet for chewing, while supporting developmental and dental health for puppies.

“Our priority is producing premium, nutritious treats so we’ve invested much time and great care to develop, and thoughtfully refine, each recipe” says NPIC vice president of Sales, William Cho. “Get Naked Premium treats are high-quality, beneficial, multifunctional and we are looking forward to finally launching at Global Pet Expo. We think the expo provides the perfect chance to visit with our customers and unveil the new product with samples and get everyone excited to bring this to market.” Visit NPIC at Global Pet Expo – booth #851 to learn more about Get Naked Premium and other NPIC branded-products.



PETS+ Wellness Summit

Fuel Your Wellness Business at the PETS+ Wellness Summit

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

Learn more about the Summit and submit your FREE registration at

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PETS+ Wellness Summit Press Releases

PETS+ Wellness Summit Adjusts Dates, Location

Attendees requested a two-day conference, plus a more pet-friendly venue.




The upcoming PETS+ Wellness Summit has adjusted its dates and location after considering feedback from registrants and exhibitors.

The Summit will now take place Oct. 1-2 at the Loews Chicago O’Hare Hotel in Rosemont, IL, less than five minutes away from Chicago’s O’Hare International Airport.

The original schedule had the event starting one day earlier at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL.

The streamlined schedule better allows attendees to mix education with wholesale shopping for products, while reducing the amount of time they need to spend away from their businesses.

Meanwhile, the new venue allows easier access for visitors flying in for the Summit (including free shuttle buses from the airport), and is noted to be friendlier to those traveling with pets.

In a message explaining the changes, PETS+ Editor-in-Chief Ralf Kircher wrote, “We’re thrilled that [PETS+ readers] are as excited about the Summit as we are, and we’re glad that, among other constructive comments, it was suggested our original schedule might be too long to be away from your business. As a result of the feedback, we have tweaked the event in ways we believe will make it even more useful to you.”

What has not changed is the value of the education sessions, covering CBD, raw food, raw alternatives, supplements, healthy play, aging and partnering with local vets.

Learn more details about the PETS+ Wellness Summit and register at

Or check out our education schedule and speaker list.

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Press Releases

Oxyfresh Launching Pet Dental Kit

They will be at booth 3208.




(PRESS RELEASE) Oxyfresh, a provider of safe, environmentally-friendly products for people and pets, is launching a Pet Dental Kit at SuperZoo. Stop by booth 3208 to learn how this kit will give pet parents all the tools they need to keep their pets’ mouths in tip-top shape; as well as check out their full line of premium pet dental health and grooming products created to help keep pets happy and healthy.

The Pet Dental Kit will include an: Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray. Their fast-acting Pet Dental Spray and Pet Dental Gel Toothpaste is formulated to deliver cleaner teeth, remove plaque, condition and deodorize the gums, and provide the freshest pet breath possible.

“Supporting overall pet dental health can add years to a pet’s life. That’s why at Oxyfresh, we take dental care seriously,” expresses Tom Lunneborg, vice president of product development, “Our innovative Pet Dental Kit is an instant fresh breath, ultra-versatile, must-have dental health product for all pet parents. We are very excited to add this item to our product line and can’t wait to officially launch it at the highly anticipated SuperZoo tradeshow!”

Oxyfresh’s patented blend of Oxygene and aloe safely eliminates bacteria that cause bad pet breath while also removing plaque buildup and protecting sensitive pet gums. Unlike other brands, Oxyfresh’s Pet Dental Kit is completely tasteless and odorless so even the pickiest dogs and cats will love it. All of their innovative formulas are completely safe for both cats and dogs and are 100 percent non-toxic.

Oxyfresh’s mission is to create products that matter. They are passionate about ingredients and developing products that don’t need to cut corners. Products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist and veterinarian recommended for 35 years and counting.

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Press Releases

Eddie Bauer PET – Adventure Returns at SuperZoo

Visit PetRageous Designs at booth 3859.




(PRESS RELEASE) The Eddie Bauer PET collection by PetRageous Designs is set and ready for adventures. The fall 2019 assortment will be available to ship in September and will be on display for Super Zoo attendees to explore. Visit PetRageous Designs at booth 3859 for a tour of this year’s new arrivals. This brand-new collection was developed off the success of the inaugural 2018 season.

Come experience the new styles of Eddie Bauer PET including innovative performance jackets, parkas and reversible vests. Discover an unmatched blend of function and fashion with new materials, novel designs and splashes of color. Explore our new sweater styles that offer a variety of knits across an array of color options. PetRageous Design’s eye for design and unmatched ability to combine function with the pet space has delivered another great collection of Eddie Bauer PET dog apparel.

This season, Eddie Bauer PET toys and travel accessories has been added to accompany dogs on their family journeys. The plush toy collection is a rustic assortment of squeak and crinkle toys for dogs to enjoy on the trail, at the campsite or when they arrive home from a day at play. Also new are versatile travel beds designed to quickly roll up for use in multiple locations. They are water resistant, machine washable and are affixed with a sturdy handle.

“Last year we had a marvelous launch of this collection that proved to satisfy the action-focused functional needs that healthy living and outdoor exploration demands of both pets and pet owners,” said Gretchen George, president of PetRageous Designs. “In collaboration with Eddie Bauer, we have further developed these offerings that will enhance experiences while pets and their owners are living their adventures.”

PetRageous Designs has enjoyed working with Eddie Bauer and their trusted, iconic brand. With nearly a century of outfitting people with outdoor apparel and gear, Eddie Bauer has brought to the pet clothing/accessory space an enormous following of outdoor enthusiasts who are also passionate pet owners.

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