(PRESS RELEASE) AUSTIN, TX — Nulo, one of the pet industry’s fastest-growing premium nutrition brands, announced the launch of Culinary Harvest, a new line of artisanal baked recipes for dogs and cats, debuting exclusively in the pet specialty channel at SuperZoo 2025 in Las Vegas.
Crafted in small batches using rotary baking technology, Culinary Harvest sets a new benchmark in pet food by combining the nutritional integrity of minimally processed ingredients with superior palatability and digestibility. The line will not be available in grocery, mass, or DTC—a strong statement in support of pet specialty retailers who prioritize high-quality, differentiated offerings.
“Culinary Harvest reflects our belief that pet parents deserve better than mass-market compromises,” said Michael Landa, Founder and CEO of Nulo. “It’s a bold return to food that’s thoughtfully prepared, nutritionally superior, and offered exclusively through our trusted pet retail partners. We remain deeply committed to the specialty channel and to fueling pets with recipes that stay true to our nutritional principles.”
The Culinary Harvest lineup features five dog recipes—including Puppy, Small Breed, and three Adult formulas—and two all-life-stage cat recipes, offering tailored nutrition for pets of all sizes and ages. Each recipe is rotary baked at lower temperatures and slower speeds to protect heat sensitive nutrients like amino acids, antioxidants, and vitamins—delivering a closer-to-homemade experience in a shelf-stable form. The result? A crunchy texture and unique flavor enhanced with a bone broth baste that pets crave and pet parents feel confident serving.
“Our rotary baking process upgrades the delivery of taste, digestibility and nutrition in every bite,” said Dr. Heather Mendoza, Nulo’s Vice President of Product Development. “It’s a gentler, more mindful approach to cooking that respects the integrity of each ingredient—and pets can taste the difference.”
With 80% animal-based protein for dogs and 90% for cats, the high-meat recipes also include a blend of prebiotic fibers and Miscanthus grass to support gut health and enhance nutrient absorption—rounding out a formula designed to promote wellness and satisfaction at every level: palatability, performance, and repeat purchase velocity.
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Culinary Harvest will be showcased at Booth #5152 at SuperZoo and will begin shipping to retail partners nationwide this fall. Retail merchandising and marketing support will include shippers, digital advertising, and social media campaigns activating in Q4 2025, all designed to build consumer awareness and drive tragic to retail partners.
About Nulo
Nulo is a leading pet nutrition brand on a mission to inspire pet parents to “Fuel Incredible.” Based in Austin, Texas, Nulo offers high-protein, low-carb recipes made with functional ingredients that support overall health and wellness. Trusted by those who prioritize wellness and performance in every aspect of life—including how they nourish their pets—Nulo is available exclusively in pet specialty retail and backed by discerning pet parents nationwide. The company is committed to innovation, business and channel integrity, and the lifelong well-being of dogs and cats. For more information, visit www.nulo.com.
