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OffLeash Expands Branding and Marketing Services for Pet Industry Companies

‘Every business has unique value, depth and personality, and we make sure that shines through.’

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(PRESS RELEASE) OffLeash, a branding and marketing agency dedicated to the pet industry, is expanding its services to meet more of its clients needs. The company is now a one-stop shop for pet product companies in need of branding, strategy, digital marketing and public relations.

“By expanding our services, we are increasing our ability to steward our clients’ brands, ensuring consistency across all assets and platforms. This creates a richer consumer experience and greater success for our clients overall,” says Sarah Julian, owner of OffLeash. “With a holistic approach to marketing, we can do even more to support the way businesses in the pet industry create and share their unique identity.”

Since its founding in 2011, OffLeash has helped brands navigate toward a consumer-centric mindset, creating brands that are differentiated, ownable and able to grow relationships directly with consumers.

“Because we specialize in the pet industry and understand the intricacies of doing business in this space, we know how to truly differentiate our clients in the minds of consumers,” says Julian. “Branding and marketing of pet businesses should go beyond a logo and stock photography. Every business has unique value, depth and personality, and we make sure that shines through.”

In part to its expansion and growth, the agency has recently unveiled its own brand refresh. “Each year we grow and deliver better and better results for our clients. With the addition of these services, we felt it was a natural progression to add some depth to our brand, and modernize it more than we have in the past.”

A woman-owned and run company, OffLeash is looking forward to continued growth in a growing industry, which is trending toward direct-to-consumer relationship building to better support multi-channel distribution strategies.

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“By owning the consumer relationship, brands have the opportunity to increase both digital and brick-and- mortar sales,” says Julian. “Our ability to support brands with a full arsenal of branding and marketing services allows us to help develop these relationships and create measurable value for our clients.”

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Gang Bakery Unleashes First Ohio Store in Cleveland

Grand opening celebration will last through Dec. 21.

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(PRESS RELEASE) Woof Gang Bakery will celebrate the opening of the company’s first Ohio store with a grand opening event through Dec 21.

The new Woof Gang Bakery location in Shaker Heights is a locally owned franchise, offering professional pet grooming and a wide selection of healthy pet foods, gourmet baked treats, toys, accessories and pet supplies.

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look
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Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

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Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

The grand opening celebration is in full swing and will last through Dec. 21. Throughout the event, customers can enter to win “pawsome” raffle prizes including free pet food for a year, free dog treats for a year, stylish collar and leash sets, a gift basket filled with dog toys and more pet pampering products. Customers will also receive an upgrade on all pet grooming appointments booked during the grand opening period.

Ohio natives Natalee and Joe Gilk are the franchise owners of the new Woof Gang Bakery store. They are eager to provide customers and their pets with wholesome pet foods, quality products and full-service pet grooming in a welcoming, neighborhood setting.

With Joe’s 26 years of experience in the pet industry, the Gilks bring expertise and commitment to the well-being of their furry clientele.

“Because we adore animals and know that pets are a part of our families, it’s our goal to provide our customers with personalized service, meet their individual needs and provide them with the best products and grooming services to keep their pets healthy and happy,” said Natalee Gilk.

Natalee and Joe share a customer-focused business approach and enjoy meeting neighbors and their pets. The couple is committed to being a positive force in the local community and animal rescue. Their own family includes a rescued miniature Dachshund named Cloe.

Woof Gang Bakery is a specialty retailer of pet food, pet supplies and professional pet grooming in North America, with more than 130 locations open or under development in the U.S.

woofgangbakery.com

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iHeartDogs.com Holiday Dog Shelter Food Drive Tops 1.3M Meals

The goal had been 500,000 meals in four days.

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(PRESS RELEASE) Online retailer and pet media sensation iHeartDogs.com announced the results of its fundraiser from Black Friday to Cyber Monday shopping on iHeartDogs.

“We launched an ambitious goal to raise 500,000 meals in just four days which had never been done before and our community responded in ways that completely blew our minds. Together we raised 1,300,000+ meals for shelter dogs in need. It was a Christmas Miracle,” said Justin Palmer iHeartDogs.com CEO.

The iHeartDogs.com team then launched its Christmas Miracle event a few days later — with partners GreaterGood and ZestyPaws — surprising 10 rescues with much needed meals, supplies and beds to get as much of the donations out as possible for the holiday season. Rescues were surprised with neatly wrapped pallets of food, a social media corner to showcase dogs that need a home and surprises for the pups.

The entire event was made possible by the what the iHeartDogs team calls their true Heroes — customers who choose to shop on iHeartDogs.com and make a difference in the lives of shelter dogs everywhere.

“We are so thankful for all the heroes who join us at iHeartDogs.com to do incredible things in the world — we couldn’t do this without them” said Marshall Morris, president.

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Cat Writers Conference Looking for Speakers

It’s set for July 16-18 in Woodbridge, NJ.

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(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look
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Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children
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Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage
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Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

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