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OffLeash Expands Branding and Marketing Services for Pet Industry Companies

‘Every business has unique value, depth and personality, and we make sure that shines through.’

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(PRESS RELEASE) OffLeash, a branding and marketing agency dedicated to the pet industry, is expanding its services to meet more of its clients needs. The company is now a one-stop shop for pet product companies in need of branding, strategy, digital marketing and public relations.

“By expanding our services, we are increasing our ability to steward our clients’ brands, ensuring consistency across all assets and platforms. This creates a richer consumer experience and greater success for our clients overall,” says Sarah Julian, owner of OffLeash. “With a holistic approach to marketing, we can do even more to support the way businesses in the pet industry create and share their unique identity.”

Since its founding in 2011, OffLeash has helped brands navigate toward a consumer-centric mindset, creating brands that are differentiated, ownable and able to grow relationships directly with consumers.

“Because we specialize in the pet industry and understand the intricacies of doing business in this space, we know how to truly differentiate our clients in the minds of consumers,” says Julian. “Branding and marketing of pet businesses should go beyond a logo and stock photography. Every business has unique value, depth and personality, and we make sure that shines through.”

In part to its expansion and growth, the agency has recently unveiled its own brand refresh. “Each year we grow and deliver better and better results for our clients. With the addition of these services, we felt it was a natural progression to add some depth to our brand, and modernize it more than we have in the past.”

A woman-owned and run company, OffLeash is looking forward to continued growth in a growing industry, which is trending toward direct-to-consumer relationship building to better support multi-channel distribution strategies.

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“By owning the consumer relationship, brands have the opportunity to increase both digital and brick-and- mortar sales,” says Julian. “Our ability to support brands with a full arsenal of branding and marketing services allows us to help develop these relationships and create measurable value for our clients.”

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Brutus Broth Launches Biscuit Product Line at SuperZoo

Dog treats deliver flavor and nutritional boost made with real human-grade bone broth.

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(PRESS RELEASE) OWINGS, MD — Brutus Bone Broth, pet nutrition products created from Grandma’s bone broth recipe, announced at SuperZoo it is expanding its line of bone broth products to include Brutus Biscuit dog treats. The expansion of the product line gives dog owners an easy and convenient way to boost canine nutrition, in a portable and flavorful treat form. Visit Brutus Broth at Booth #813 for exclusive show specials and a sneak peek at other new products.

Brutus Biscuits are made with human-grade Brutus bone broth and are crafted to provide exceptional flavor while still packing the health benefits of bone broth into every bite. Free of artificial colors, flavors and preservatives, Brutus Biscuits are available in 8 oz. resealable, stand-up pouches of beef or chicken flavor and are nutrient rich, making them the perfect snack for dogs of any age.

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“We are thrilled to be announcing our expanded line of bone broth products at SuperZoo this year and are looking forward to growing our footprint across the U.S.,” said Kim Hehir, co-founder of Brutus Bone Broth. CEO Sue Delegan added, “We’ve received great feedback during our trials from dog owners and veterinarians alike. Each purchase of our chicken and beef Brutus Biscuits provide dog owners with a nutritious treat that delivers 18 grams of protein per serving for their pups, while giving back to animals in need.”

The new product launch of Brutus Biscuits supports the company’s corporate mission to provide nutrition to pets, while giving back to the community. In doing so, Brutus Broth continues to support organizations such as Animal House Colorado, Colorado Springs All Breed Training & Rescue, Grateful Greyhounds, Hawaii Humane Society, the Linda R. Kelley Shelter, Project K9 Hero and many more.

“Brutus Bone Broth Biscuits are not only filled with nutritious ingredients from bone broth, but glucosamine as well,” said Dr. Joanna Cook, Ali’i Animal Hospital. “As a veterinarian, I always ensure that everything we feed our patients is a positive additive to their health, which is why we choose these Brutus Biscuits.”

Brutus Bone Broth is hydrating and nourishing and is the only bone broth on the market made with added glucosamine and chondroitin for joint health. Brutus Broth is available online as well as in national grocers and specialty retailers across the U.S. including: Big Y, Calvin & Susie, District Dogs, The Dog Stop and Wegmans. For more information about Brutus Broth, visit https://brutusbroth.com/ and keep up on social media at https://www.instagram.com/brutusbroth/ and https://www.facebook.com/brutusbroth/.

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Natural Dog Chew Brand Nature Gnaws Coming to Costco

It will be sold at select 48 Costco stores.

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(PRESS RELEASE) Nature Gnaws, the Florida-based natural dog chew brand, announced that its line of bully sticks will be sold at select 48 Costco stores. With Costco being one of the largest, most trusted retailers in America, Nature Gnaws is in good hands with its bully sticks being sold alongside Costco’s incredible brands.

Expected on shelves by the beginning of September, Nature Gnaws’ most popular product, the 12-inch bully stick, will be available to Costco club members as a 12-count bag.

“To see our product on their shelves is a major milestone, and we are incredibly grateful to Costco for entrusting us with our brand,” says co-founder Steve Mamak.

In a span of a few years, Nature Gnaws has seen explosive growth and is a top seller at other retails including Amazon, Walmart.com and Chewy.com.

All Nature Gnaws products are made from single or limited ingredients, providing a natural alternative to rawhides. Their line of chews not only consist of bully sticks but jerky, porky, salmon, antlers as well as combo packs so dogs can try different types of chews.

naturegnaws.com

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Gold Paw Series Introduces Stretch Fleece Onesie

It’s a baseball-tee-inspired onesie that is made to fit like a dream.

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(PRESS RELEASE) Gold Paw Series has announced it has designed itsStretch Fleece in a full-body style, thanks to popular demand. The Stretch Fleece Onesie is a baseball-tee-inspired onesie that is made to fit like a dream.

Gold Paw Series believes no garment can exceed its material. That’s why the Onesie is made from the company’s signature buttery-soft fleece using recycled content fabrics by bluedesign certified mills. “We work with top-notch high-tech mills to develop gorgeous, functional fabrics that maximize performance and minimize fuss,” comments Rebecca Gadd, CEO of Gold Paw Series. “Our Stretch Fleece Onesie features 7 percent spandex for a 4-way stretch. It’s so comfy that your pup will never want to take it off!”

The new Onesie is lightweight, which makes a single layer of it just right for a cool walk or perfect for winter pajamas. It even has a turtleneck for added warmth. Being suitable for indoor and outdoor wear, the Onesie also works great as a liner under heavy coats, protects skin conditions or wounds, eases mild anxiety and calms puppies, and helps to keep weight on senior dogs.

Available in four two-way color options, including navy and winter mod, hunter and avocado, eggplant and summer mod, and red tartan and black, plus a full leopard option, it’s designed to fit canines of all breeds and sizes. Gold Paw Series even offers customization to the garment — sleeves can be shortened to fit smaller pups or those with shorter legs.

The Stretch Fleece Onesie is available for suggested retail prices ranging from $55-$65.

goldpawseries.com

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