Press Releases

OffLeash’s Creed ‘Brand Matters’ Reflected in New Creative Lead Hire

Growing agency deepens commitment to creating differentiated, market-moving brands for the pet industry.

Published

4 years ago

April 8, 2020

PETS+ Staff

Margot Ricci

(PRESS RELEASE) DENVER, CO – OffLeash, the leading branding agency dedicated to the pet industry, has added Margot Ricci to its growing team of veteran brand builders and strategists.

As a seasoned designer, Margot will help steward the agency’s creative process and product, ensuring innovation, differentiation and impact are at the forefront of each initiative. Margot’s design experience spans across multiple industries and verticals, affording OffLeash the ability to set a new bar for branding in the pet industry.

“Our mission is to create impact by building brands that give pet businesses a unique and sustainable competitive advantage. Margot’s experience, talent and creative vision is the perfect addition to help us achieve this,” said Sarah Julian, owner of OffLeash.

With nearly 14 years of experience, design has become the centerpoint of all aspects of Margot’s life. From corporate design to apparel design, from building an off-grid homestead by hand to creating large-scale interactive art, Margot is fueled by design. “I’m thrilled to be part of OffLeash and a team that believes in the value of design and its role in the creation and stewardship of powerful brands,” said Margot Ricci.

With Margot leading the charge on creative excellence, OffLeash looks forward to surpassing clients’ expectations when it comes to brand creation, brand presence and brand promotion.“ Clients will truly come to understand that Brand Matters,” Sarah emphasized.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.