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Old Mother Hubbard and The Dogist Partner on #Cookiecam Cookies

These tasty treats have been given a ‘paw of approval.’

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(PRESS RELEASE) Old Mother Hubbard has announced a new partnership with The Dogist to bring pet parents exclusive #CookieCam Cookies. The Dogist has photographed more than 30,000 dogs from around the world, sharing their unique stories online and on social media. Now, through this product collaboration with Old Mother Hubbard, The Dogist will be serving up healthy and heartfelt treats — dubbed as #Cookiecam Cookies — on the streets of New York City to pups participating in these documentary-style photos as well as for sale online exclusively through The Dogist.

Carefully crafted with natural, wholesome ingredients, these tasty treats have been given a “paw of approval” from The Dogist’s expert Cookie Committee taste test team: Waffle, Simon and Finn. The crunchy treats come in a fun mini-bone shape in an assortment of three best-selling recipes that dogs have been drooling over for 90 years and counting: Liv’R’Crunch, P-Nuttier and Bac’N’Cheez.

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Dogs make the world a better place and can inspire all pet owners to do the same. Treating them right with all-natural recipes serves as one way to say thank you for the joy they bring. Each pack of treats allows pet parents to step behind the camera and create their own #CookieCam whenever snack time may take place so the world can watch their pup munch away.

“We believe that snack time is one of the best ways to show our dogs both the love and nutritional excellence they deserve. With the exclusive #Cookiecam Cookies, it will now also be a time that is shared beyond just a pet parent and their pup,” said Kristof Vlaeminck, senior director of global brand marketing for Old Mother Hubbard. “We’ve long admired the work of The Dogist and we’re excited that the power of wholesome, all-natural nutrition will now be a part of the stories they share.”

“We are thrilled to partner with Old Mother Hubbard on these exclusive #cookiecam cookies. Rewarding our pups for great behavior is paramount to the training process and Old Mother Hubbard makes it easy with both a tasty and healthy treat” said Kate Speer, CEO of The Dogist. “After years of having solely The Dogist shoot joyful videos of pups chomping away, we are excited to see what our own community comes up with when they have a chance to spread the #cookiecam love with their pups too.”

#Cookiecam Cookies will be sold exclusively online at thedogist.com.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Show off Your Pet’s Tricks with the Vital Essentials Nationwide Contest

It runs through Jan. 27.

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(PRESS RELEASE)With the new year comes new goals and adventures. So, while you’re working on your personal goals, don’t forget about your four-legged family members. January is National Train Your Dog Month and an excellent opportunity to make a resolution to learn something new with your dog.

Vital Essentials is hosting its first ever “Train Your Dog” Contest on Instagram to help promote the importance of socialization and training for happier, healthier dogs. The contest runs Jan. 13-27. Two winners will be selected from photos posted on Instagram with #TricksforVETreats.

Pet parents can enter our “Train Your Dog” Contest in three easy steps:

  1. Teach your dog a new trick or help them perfect one they already know.
  2. Capture a photo or video of your dog showing off their trick.
  3. Post the photo or video on Instagram with #TricksforVETreats.

All entries will be featured in Vital Essentials Instagram highlights. Winners will be selected on Jan. 31 and will receive a prize pack that includes five Vital Essentials Freeze-Dried Family Size Treats, an $80 value. These newest additions to the Vital Essentials lineup are great for multi-dog families or for sharing on your pup’s play dates.

“Our high value treats are ideally suited for training puppies, teaching new tricks or reinforcing positive behaviors,” commented Melissa Olson, VP marketing and sales. “Because our treats are made from single protein and freeze-dried, their nutritional value is much higher than other treats that are highly processed. Dogs eagerly follow commands to get their Vital Essentials reward!”

National Train Your Dog Month was established in 2010 and is designed to promote the importance and benefits of training dogs. Too many dogs are turned into animal shelters each year for behavior and training issues that could be easily solved with proper socialization and positive training. Most importantly, training your dog is not just beneficial, it’s FUN!

For more information and to see some great pet tricks, follow Vital Essentials on Instagram. Contest rules available at vitalessentialsraw.com/sweepstakes

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Oxyfresh Launching Cage Cleaner and New POP Display at Global

The company will be at booth 5970.

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(PRESS RELEASE) Oxyfresh will be exhibiting and showcasing its full line of premium pet dental health and grooming products at Global Pet Expo. The Oxyfresh booth 5970 will be launching its new point-of-purchase display featuring products from its dental line, as well as its new non-toxic Cage Cleaner.

Oxyfresh does not use harsh chemicals or additives that can be harmful to pets. Its groundbreaking, proprietary ingredient Oxygene is what sets the company’s products apart. It is unique because it gently and safely neutralizes the bacteria that causes pet bad breath and periodontal disease, helping pets live longer, happier lives.

The Oxyfresh booth will showcase some of its most popular and beneficial innovations. These include: Pet Dental Water Additive, Pet Ear Cleaner, Pet Shampoo, Pet Dental Gel Toothpaste, Pet Dental Breath Spray and Pet Deodorizer, to name a few. The recently launched Pet Dental Kit will also be displayed, which includes everything needed to help pets achieve a healthy mouth and fresh breath.

“Our Pet Dental line has had tremendous success over the years, which is why we are very excited to offer our new point-of-purchase display highlighting some of our most popular dental products at Global Pet Expo,” says Mariano Tellarini, president of Oxyfresh. “This new eye-catching, high-resolution POP display will help us to continue establishing brand awareness, increase revenue, and promote our innovative pet dental care creations.”

In addition, Oxyfresh is excited to officially launch its new Cage Cleaner at this year’s show. The Cage Cleaner is ideal for cleaning kennels and cages for small animals (birds, gerbils, mice, etc.) Like all products at Oxyfresh, Cage Cleaner is made in the USA, cruelty-free, non-toxic, safe, gentle, effective and won’t disrupt immune system.

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Europet Brings Unique Pet Products to US

The first two brands to be intoduced are Croci Spa from Italy and RelaxoPet from Germany.

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(PRESS RELEASE) Europet’s mission is to bring new European pet products to the U.S. market.

“We will be supplying “Europe’s best kept secrets” to American pet retailers across the country,” says Daniel Stopnicki, owner and founder of Europet, which is a subsidiary of My Family Canada.

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Stopnicki has been in the pet industry for nearly 40 years, specializing in market development for high quality European brands. Having been dedicated to the aquatics segment from the 1990s into the 2000s, he made the switch in 2016 when he introduced the revolutionary My Family Engraving system brand to both the USA and Canadian market place. As the owner of My Family Canada, he is the exclusive Canadian distribution partner for My Family.

Having solidified the My Family distribution network in the U.S., Stopnicki has transitioned out of the market development role with My Family USA. He is now able to focus on bringing his passion for high-end products and unique pet industry marketing expertise by providing access to the lucrative U.S. pet supply industry to a select number of European brands.

The first two brands that Europet will introduce are Croci Spa from Italy and RelaxoPet from Germany.

Europet is the exclusive U.S. distribution partner for Croci Spa, Pet Products from Italy. Croci was founded in Varese in the 1990 thanks to the entrepreneurial intuition of the Croci brothers. The company later gained success in Italy and abroad developing its own high-quality branded products.

Europet is also the exclusive U.S. distribution partner for RelaxoPet, a compact sound module that provides high-frequency vibrations for deep relaxation in dogs, cats, birds and even horses. Invented by Frank Bendix, the RelaxoPet pro Animal relaxation trainer can be used to relieve anxiety-related stress situations in most pets by influencingstress reaction in a subtle and hardly noticeable way — even preventively.

Europet will be exhibiting at the upcoming Global Pet Expo where it will have officially launch its new products.

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