Headlines

Online Retailer Known for $3 Prices Rolls Out Pet Products

The company offers 400+ products in all.

Published

6 years ago

January 23, 2019

PETS+ Staff

Brandless, a direct-to-consumer company that sells “everyday essentials” including organic food and non-toxic cleaners, is adding pet and baby products to its offerings.

At the same time, the company, founded in 2017 and known for its $3 prices, is adding a $9 price point for certain products, AdWeek reports.

Brandless, which now offers 400 products, also recently rolled out a subscription option through which some products can be delivered regularly.

Among the limited number of products that will sell for $9 are pet supplements and dog collars, according to AdWeek.

Aaron Magness, CMO for Brandless, told the publication that “in order to continue to expand our assortment at the quality people are looking for, we’re getting into categories where we have to increase our price point.”

Retail Dive reports that the Brandless pet line “includes organic beef bone broth, non-toxic toys, degradable waste bags and hemp collars, among other things.”

Read more at the AdWeek

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.