(PRESS RELEASE) TORONTO — Open Farm, a premium pet food brand made from the world’s most responsibly sourced ingredients, is unveiling three new premium treat lines at SUPERZOO: Kitty Cubes, Icelandic Air-Dried Dog Treats, and Regenerative Lamb Lung Cubes. The launches reflect Open Farm’s dedication to creating high-quality, irresistible nutrition that meets the evolving needs of modern pet parents while raising the bar for animal welfare, sustainability, and transparency.
Each treat line is backed by leading third-party animal welfare certifications, including Certified Humane, Global Animal Partnership, Marine Stewardship Council, Ocean Wise, and Land to Market—a new verification for the brand. The debut comes as the global pet snacks and treats market continues to experience rapid growth, fueled by the humanization of pets and rising demand for premium, functional products. Today’s pet parents expect treats to not only delight but also provide tangible health benefits, and Open Farm’s newest innovations deliver on that expectation.
“We design every treat with the same care and commitment to quality as we do our complete and balanced meals,” said Mark Sapir, Chief Marketing Officer, Open Farm. “From our first-ever cat treat to Icelandic fish treats to regeneratively sourced lamb lung, each launch is rooted in our mission to raise the bar for nutrition, animal welfare, sustainability, and transparency in pet food.”
Kitty Cubes—Open Farm’s First Cat Treat
Open Farm enters the growing cat category with Kitty Cubes, its first cat treat. Rising cat ownership—now at 59% of pet parents—combined with increased demand for natural, functional treats, makes this launch a timely addition to the portfolio. Freeze-dried raw to preserve nutrition and taste, Kitty Cubes are perfectly sized for cats, featuring up to 92% meat and organs from Certified Humane, Global Animal Partnership certified, or Ocean Wise recommended sources. Each recipe is boosted with non-GMO superfoods like sweet potatoes, cranberries, and pumpkin, and offers guaranteed omega fatty acids for skin and coat health plus probiotics for digestive support. Grain-free, legume-free, and available in 1.5 oz resealable pouches in three crave-worthy recipes: Chicken & Turkey, Salmon & Mackerel, and Surf & Turf.
Icelandic Air-Dried Dog Treats—Available in Two Formats for Pet Enjoyment
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For dogs, Open Farm introduces Icelandic Air-Dried Dog Treats, made in Iceland with 100% ethically and sustainably sourced Marine Stewardship Council certified fish. Naturally free from antibiotics, these grain-free treats are slowly air-dried to lock in nutrition and create a satisfying crunch. Rich in omega-3 fatty acids for healthy skin and coat, they are ideal for dogs with sensitivities or allergies. The new line complements Open Farm’s existing Icelandic product family of toppers and wet food and is available in two formats: Icelandic Air-Dried Bars and Icelandic Air-Dried Sticks. The bars are made with fresh Icelandic fish and blueberries in three recipes: Cod & Blueberry Bars, Haddock & Blueberry Bars, and Pollock & Blueberry Bars, while the Cod Skin Sticks feature single-ingredient wild-caught cod skins with a jerky-like texture perfect for keeping pups busy.
Regenerative Lamb Lung Cubes—The Only Regeneratively Sourced Pet Treat
Rounding out the launch is Regenerative Lamb Lung Cubes, the first regenerative-sourced pet treat from Open Farm. Made from 100% pasture-raised, Global Animal Partnership certified lamb lung sourced from Land to Market-verified farms in New Zealand, these singleingredient treats are freeze-dried raw to preserve nutrition and taste. Land to Market, the leading third-party regenerative agriculture verification, ensures that ingredients used in verified recipes are sourced from farms using practices that preserve, restore, and regenerate soil health and surrounding ecosystems. Partner farms employ methods such as rotational grazing, waterway protection, and biodiversity restoration, directly supporting Open Farm’s goal to advance regenerative agriculture across one million acres of farmland by 2030.
Open Farm’s newest treats will be available online at OpenFarmPet.com and in-store at neighborhood pet stores across North America this fall.
About Open Farm
Open Farm is a premium pet food brand dedicated to helping pets live their healthiest, happiest lives by delivering exceptional nutrition made from the world’s most responsibly sourced ingredients. Since 2014, Open Farm has been on a mission to Do Some Good for animals and the planet. As a certified B Corporation built on a foundation of best-in-class nutrition, high animal welfare, sustainability, and transparency, Open Farm continues to raise the bar in the pet food industry, one meal at a time. Learn more at OpenFarmPet.com.
