(PRESS RELEASE) As the global pet industry grows, many products flood the market, leaving consumers and insiders asking: what really defines innovation? The Orange Dot Award answers that question. Created by a team of experts—including Bob Vetere, former president of the American Pet Products Association: we believe it’s both timely and necessary to highlight the innovative contributions shaping the pet marketplace. This award celebrates pet product designs that successfully combine creativity with quality.
The Orange Dot Award focuses on four key areas: pet food and nutrition, biotechnology and health care, smart pet life, and eco-friendly sustainability—with an emphasis on innovative business strategies. Whether it’s a product available now, an upcoming launch, or a groundbreaking idea, this award provides a platform for every innovation to shine.
A panel of esteemed experts, from pet industry associations, leadership roles, and academia, evaluates each submission with rigorous standards and impartial judgment. Their work ensures that the award not only recognizes excellence but also sets a definitive standard for innovation in pet care.
By empowering its recipients with global visibility, the Orange Dot Award helps strengthen market presence and build lasting consumer trust. It inspires companies to continue pushing the boundaries of creativity, driving the pet industry toward a future where design, sustainability, and functionality work hand-in-hand.
The inaugural winners will be unveiled on March 27, 2025, at the Orange County Convention Center in Orlando, Room S329, USA. For more details on the award, please visit orange-dot.org.
