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Organic Cat Food Poised to Take Off

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WHILE EATING ORGANIC has made big strides for humans over the past few decades, the reality is those gains haven’t translated as well into the pet food market. According to a recent report from market research firm Packaged Facts, pet food manufacturers face hurdles such as access to ingredients, and lack of organic regulations specific to pet food, forcing companies to follow human standards, all of which leads to high prices for the end product. For good news, Packaged Facts points to shifts happening that could turn things around, as the National Organic Program moves closer to adopting standards for pet foods, paired with growing demand from consumers, making organic a category to watch in the next few years.


Dry Food

The wider range of ingredients and complexity in the manufacturing process has apparently contributed to a lack of organic dry cat foods on the market. The end result? Many companies are going the route of labeling their products as “holistic” and “natural” instead. Fortunately, there are a handful of quality brands to consider for your customers willing to pay premium for straight-up organic.

castor pollux

Castor & Pollux Organix
Merrick Pet Care

KEY FEATURES: Made under the umbrella of Nestlé Purina, original recipe is chicken and brown rice.

SALES TIP: GMO-free ingredients produced without pesticides, synthetic fertilizers, added growth hormones or antibiotics, and prepared in an organically certified kitchen.

castorpolluxpet.com, (800) 875-7518

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tender true
Tender & True
Tender & True

KEY FEATURES: Two organic dry formulas: Chicken & Liver and Turkey & Liver, sourced from farms certified by the Global Animal Partnership.

SALES TIP: Meat is free of antibiotics and hormones, and raised with vegetarian diet.

tenderandtruepet.com, (877) 616-4455

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petcurean
Gather Free Acres
Petcurean

KEY FEATURES: Certified organic, free-range chicken sourced from a farm in Indiana. Grain free, GMO-free.

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SALES TIP: Added bonus is dedication to sustainability: The bags contain 30 percent of plant-based material.

petcurean.com, (866) 864-6112

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Canned Food

When considering canned organic cat food, there is a wider field of choices, with some innovative options that will leave no finicky feline behind. With cans, you’ll notice that the price is more competitive, with many of these foods holding their own with super-premium non-organic brethren, making them a sensible option for health-conscious pet parents who are budget-conscious, too.

natural planet
Natural Planet
KLN Family Brands

KEY FEATURES: Canned food in two formulas that meet USDA-certified organic standards: chicken and turkey from a family-owned business.

SALES TIP: Also a chicken and pea dry recipe that’s GMO-free and 70 percent organic.

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naturalplanetpetfood.com, (800) 525-9155

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newmans own
Newman’s Own Organics
Newman’s Own

KEY FEATURES: Seven flavors, USDA certified and grain-free from a long-established brand.

SALES TIP: Also available: chicken-based organic and high-protein dry recipes for all stages of cats.

newmansown.com, (203) 222-0136

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party animal
Party Animal Cocolicious
Party Animal Pet Food

KEY FEATURES: Of 12 varieties of organic offerings, there is something for every palate.

SALES TIP: Six “Cocolicious” varieties contain coconut oil for healthy skin and coat.

partyanimalpetfood.com, (855) 727-8926

$$$

evangers
Evanger’s Organics
Evanger’s

KEY FEATURES: Two recipes of canned food: Braised Chicken and Turkey & Butternut Squash.

SALES TIP: Certified organic by Oregon Tilth, cooked naturally in its own juices.

evangersdogfood.com/cat-food/, (847) 537-0102

$$$

wysong
Uretic with Organic Chicken
Wysong

KEY FEATURES: A canned version of the Uretic dry diet, made with organic chicken as the main ingredient.

SALES TIP: High-meat, low-carb formula, supplemented with nutrients that promote healthy immune and urinary systems.

wysong.net, (800) 748-0188

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PetGuard
PetGuard Organic Chicken & Vegetables
PetGuard

KEY FEATURES: Chicken is the main ingredient, suitable for all life stages. Available in two sizes: 5.5- and 12.7-ounce cans.

SALES TIP: Larger size cans work well for multiple-cat households and are a more economical option.

petguard.com, (800) 874-3221

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FEATURED VIDEO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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