(PRESS RELEASE) LOS ANGELES — Other Half Pet, the clean-label, human-grade pet supplement brand, announced the launch of Doggie Dental, the first product to feature the Canine Oral Health Postbiotic (COHP)—a novel ingredient developed to address oral health issues at their root cause. Early clinical results are promising and currently undergoing peer review.
Nearly 90% of dogs develop some form of periodontal disease by age two, yet most oral health solutions focus on masking symptoms. Doggie Dental is formulated to change that—delivering science-backed results that target bad breath, plaque, and tartar at their source.
Doggie Dental includes a powered COHP, a next generation postbiotic developed through precision fermentation and introduced to pet care first by Other Half Pet. In three independent, placebo-controlled trials, COHP demonstrated potential to:
- Reduce bad breath compounds significantly after just 7 days
- Disrupt harmful oral biofilms by up to 98% in vitro
- Support a healthier, more balanced oral microbiome
These clinical studies have been completed and are currently under peer review.
“Other Half Pet is setting a new bar for what pet wellness should look like,” said Mike Watts, co-founder and CEO of Other Half Pet. “Doggie Dental brings real science to a problem that’s long been treated with temporary fixes.”
Designed for daily use, Doggie Dental combines its hero postbiotic with a powerful blend of human-grade ingredients—including kelp, SHMP, neem, milk thistle, cranberry, parsley, and fennel seed—for a comprehensive oral health solution. Its clean powdered format preserves ingredient potency, enhances absorption, and avoids the processing and fillers common in traditional soft chews.
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Naturally flavored with bacon for high palatability, Doggie Dental gives pet owners a science-backed, easy-to-use tool for improving their dog’s wellness—starting with a healthier mouth.
The launch marks Other Half Pet’s second product, following the successful debut of its flagship multivitamin, Everyday, in November 2024.
According to a 2023 report from Grand View Research, the global pet supplement market was valued at approximately $2.1 billion in 2022 and is expected to grow at a CAGR of 5.9% through 2030. A key driver? Growing demand for human-grade, science-driven solutions. With its focus on transparency and clinical rigor, Other Half Pet is helping redefine the future of pet wellness.
Doggie Dental is available now at www.otherhalfpet.com and select retail partners.
About Other Half Pet
Launched in 2024, Other Half Pet is a premium pet supplement brand built for the no-nonsense pet parent. Founded by AJ Patel and Mike Watts, the company crafts powder-based solutions that are clean, effective, and transparent, using clinically reviewed ingredients to make a difference. All products are human-grade, rigorously tested, and designed to deliver real benefits without the fluff.
