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Oxbow Animal Health Announces Critical Care Line & Formula Enhancements

All of Oxbow’s assist-feeding formulas will now fall under the Critical Care line name.

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(PRESS RELEASE) Oxbow Animal Health has announced updates to its Critical Care line of nutritionally complete assist-feeding formulas for herbivores and carnivores. All of Oxbow’s assist-feeding formulas will now fall under the Critical Care line name. Other notable updates include a packaging redesign, the addition of a measuring scoop in packaging, and formula enhancements to Critical Care – Herbivore and Critical Care – Herbivore Fine Grind.

Oxbow’s Professional Line is Now Critical Care

For years, the name Critical Care has been synonymous with premium recovery nutrition in small animals. Oxbow is excited to announce that all of its Professional Line recovery products will now fall under the Critical Care line. This update helps improve product line consistency while limiting the opportunity for marketplace confusion. Today’s Critical Care line consists of: Critical Care – Herbivore, Critical Care – Herbivore Fine Grind, and Critical Care – Carnivore.

New Look, Even Better Formula

Along with a new name, Oxbow’s Critical Care products will feature a premium new look with improved information on the package. Key updates to on-pack information include flavor designators for Critical Care – Herbivore products.

Oxbow’s nutrition experts are constantly reviewing product formulations to ensure that Oxbow products provide the highest level of nutrition to small animals. As a part of this ongoing review, the company identified an opportunity to enhance the nutritional profile of its Critical Care – Herbivore and Critical Care – Herbivore Fine Grind products. The addition of key ingredients provides an improved nutritional profile via additional sources of beneficial amino acids, Omega 3 and 6 fatty acids, prebiotics, and an all-natural preservative for product quality & freshness.

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“For the past 20 years, veterinary professionals and pet parents worldwide have trusted Critical Care to support the recovery of small animals with poor nutritional status resulting from illness or surgery,” said Micah Kohles, Oxbow’s vice president of technical services and research. “As a part of our unwavering commitment to small animal health, we are always evaluating opportunities to enhance the nutritional value of our products. The addition of key beneficial ingredients to Critical Care – Herbivore and Critical Care – Herbivore Fine Grind allows us to make these landmark products even more beneficial to veterinary professionals and pet parents in need of recovery support.”

Measuring Scoop Now Included

For added convenience, all Critical Care products (36g excluded) will come with a measuring scoop.

oxbowanimalhealth.com

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