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Oxbow Animal Health Introduces New Foods Packaging, EVERYBite Branding

It will begin entering the market in mid-May 2021.

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Oxbow New-Foods-Group

(PRESS RELEASE) OMAHA, NE — Oxbow Animal Health has introduced new packaging for its Essentials, Garden Select and Organic Bounty lines of fortified foods for small animals. The new packaging features new EVERYBite branding elements designed to emphasize how Oxbow foods are specially formulated to prevent unhealthy selective feeding behaviors.

“For more than 30 years, Oxbow’s complete, uniform foods have been the gold standard in daily nutrition — trusted by leading small animal veterinarians and dedicated pet parents alike to deliver complete nutrition in every bite,” said Melissa Ross, Oxbow’s vice president of marketing & innovation. “Our new foods packaging highlights the key features and benefits that consumers have loved about Oxbow foods for years. Our new EVERYBite branding helps highlight how Oxbow foods are specially formulated to prevent unhealthy selective feeding behaviors commonly found with muesli mixes and foraging blends.”

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Highlights of Oxbow’s NEW Fortified Foods Packaging Include:

  • New artwork with key features and benefits supported by consumer research.
  • New EVERYBite icon & call out emphasize how Oxbow’s uniform diets are specially formulated to prevent unhealthy selective feeding (i.e. “picky eating”) behaviors.
  • Updated Total Pet Health graphic incorporates the four pillars of enrichment (playing, chewing, hiding, and exploring) and communicates how Oxbow uniquely delivers the essential elements of animal health and happiness.

The Oxbow EVERYBite Difference

Oxbow EVERYBite foods deliver complete nutrition in every serving, eliminating unhealthy selective feeding behaviors commonly found with muesli mixes and foraging blends.

Availability Date

Oxbow’s new fortified foods packaging will begin entering the market in mid-May 2021.

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