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Oxbow Announces Rescue Donation Campaign Through September

Up to $5,000 will be donated amongst the winning organizations.




(PRESS RELEASE) Oxbow Animal Health, a leader in the innovative care and nutrition of small and exotic animals worldwide, has announced a new donation campaign benefitting small animal rescues. A portion of the proceeds from every Enriched Life item purchased from Aug. 1 – Sept. 30 will be donated to small animal rescues in need via Oxbow’s “Nurture Their Nature” campaign. Up to $5,000 will be donated amongst the winning organizations.

Nominations are open to the public and can be made between now and Aug. 26 at nurture-their-nature. Finalists will be chosen by an Oxbow panel and voted on by the public online between Sept. 9 and 23.

“At Oxbow, we know that the health and happiness of small animals depends on the right nutrition and opportunities for enrichment each day,” said Melissa Ross, vice president of marketing and innovation at Oxbow. “Through our Nurture Their Nature campaign, we look forward to providing financial support to deserving rescues so that they might provide the best care possible for animals awaiting their forever homes. We applaud the work of rescues everywhere and are humbled to be able to support the great work they do.”

Features of Enriched Life Include:

  • Innovative designs that support natural behaviors
  • Made with safe, natural materials such as hay, untreated wood, natural fibers, and vegetable dyes
  • Customizable play centers with replaceable toys to prevent boredom
  • A wide assortment of chews to encourage mental and physical enrichment

For campaign details, visit: To learn more about Enriched Life, visit




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