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P.L.A.Y. Expands Scout & About Collection at Global

Dogs will love these tough, interactive designs.

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(PRESS RELEASE) SAN FRANCISCO, CA — P.L.A.Y. (Pet Lifestyle and You) expands its popular Scout & About Outdoor Collection with two new and durable NovaFlex toys along with some exciting rope toy shapes at Global Pet Expo in Orlando, FL in booth 4115. Dogs will love these tough, interactive designs just in time for spring and summer giving them plenty of outdoor fun in the sun.

What floats, flies and cleans your furry friend’s teeth while they play? P.L.A.Y.’s new Nova Stick of course! Made from our durable and buoyant NovaFlex material, this colorful toy is a must-have for any outdoorsy pup and human duo. Perfect for trips to the beach and lake, but also a favorite for indoor playtime, your furry friend will love nomming on this toy’s crunchy core. We hope you’ve warmed up your ball throwing arm, because your furry friend will be begging to play fetch with their new Nova Ball every chance they get! Also, made from our new non-toxic NovaFlex material, this durable and lightweight ball fits most ball launchers for those pups who enjoy a good sprint. It also comes with an X-marks-the-spot opening where you can insert some of your pup’s favorite treats for them to nom on while the textured material cleans their teeth.

Hold on tight, because these two new additions to our Scout & About Rope Toy Collection are going to be a wild time! Made from high-tensile strength cotton blend rope, the Honeycomb Rope Toy is both a chew and fetch toy! You can hide your dog’s favorite treats in its unique interlocking pattern for a fun enrichment game or toss it around the backyard for a few games of fetch! With an easy-to-grip handle for your convenience, our new Tug Ball Rope Toy is a fun one to throw around the house, park or play tug-of-war with. Perfect for pups of all ages, these rope toys will be your go-to toys for hours of memorable playtime fun with your furry friend. Plus, they’re available in two sizes for dogs of all sizes!

PetPLAY.com

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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