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P.L.A.Y. Launches Cat Toy, Dog Bed Collections




(PRESS RELEASE) P.L.A.Y. (Pet Lifestyle And You), creator of designer pet beds, toys and accessories, introduces its first-ever cat plush toy line, Feline Frenzy, as well as the California Dreaming Memory Foam Bed Collection this June at SuperZoo in Las Vegas, NV.

Feline Frenzy Toys

Spice up your cat’s toy collection with P.L.A.Y.’s new Feline Frenzy Toys available in eight whimsical sets. Whether your kitty likes to dine on a purrfect bite of sushi, paw-licking good fried chicken drumstick or juicy slice of watermelon, this collection has something for every feline foodie. If your cat is more into crawly critters, she’ll love sinking her claws into a Wiggly Wormy or trying to Catch-a-Mouse. There will be no way to keep your furry friend’s paws off these plushies as each toy comes pre-stuffed with USDA Organic Catnip from Washington State in a resealable pouch for added enjoyment. Surprise your kitty with a new toy right meow and she’ll be feline fine after clawing and conquering every last one!

“After creating several award-winning plush toy collections for dogs, we decided it was time for our feline friends to partake in the fun,” said Sales Coordinator Sarah Johnson. “So, we handpicked engaging shapes, enticing textures and added potent organic catnip to keep playtime fresh and exciting.”

In line with P.L.A.Y.’s other plush toy collections, all plush toys are 100 percent machine washable with catnip removed, feature eco-friendly stuffing and AZO-free dyes. Toys will be available in individual sets this June ranging from $6.90 to $9.90 on and in local boutiques shortly after.


California Dreaming Memory Foam Bed Collection

P.L.A.Y.’s California Dreaming Memory Foam Beds offer the ultimate support from life’s daily adventures. Dogs will feel instant relief as they sink into this bed with its 100 percent high density memory foam center cushion covered with a soft, yet durable microfiber fabric. You’ll be amazed as your furry friend spends hours snuggled up close to its cozy bolster sides, filled with our eco-friendly PlanetFill® stuffing made from recycled plastic bottles. In preparation for any unexpected accidents, the center cushion is protected by a water-resistant liner and the bed cover is machine washer and dryer friendly. In line with our other bedding collections, these beds offer the same durable construction and stylish designs we’re known for and will integrate seamlessly into any home decor.

“Our newest bedding line is a culmination of P.L.A.Y.’s many years of specialization in some of the most durable, comfortable pet beds that feature hip, modern designs available in the industry today,” said Sales Manager Bill Parsons. “Dogs of all sizes, activity levels, and ages will be snoozing in comfort and style while ‘California Dreaming’ the day away.”

Our California Dreaming Memory Foam Beds are available in a Coastal Fog Gray, two-color option only and featuring three sizes to choose from including medium, large and extra-large. Pet parents can shop online this July at and in local boutique shortly after. Prices start at $199 for medium and go up to $379 for extra-large. For more information call 1-855-300-PLAY [7529].






NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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