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P.L.A.Y. Names Winner of Scholarship Competition

Claire Binfield from Las Vegas, NV, won this year’s competition.

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(PRESS RELEASE) P.L.A.Y., Pet Lifestyle and You, has announced the winner of its sixth annual scholarship competition, Scholars Helping Collars. Each year, P.L.A.Y. awards one $1,000 scholarship to the student who best exemplifies the company’s core animal rights beliefs and who best describes, through an essay entry, the impact he or she has made on animal welfare in his or her community. Claire Binfield from Las Vegas, NV, won this year’s competition for her work with researchers on marine life preservation along with her role as a volunteer puppy raiser with Guide Dogs for the Blind.

Binfield has always been passionate about marine life, so in 2014 she self-funded a two-week Girl Scout Destination trip to Costa Rica and Panama to work with researchers on sea turtle preservation. During the trip, she participated in nightly beach patrols to protect sea turtles while they laid eggs, cataloged nests, evaluated unhatched eggs, and even helped release 100 hatchling sea turtles to the ocean. While in Panama, she also completed her open-water scuba certification, which will allow her to continue her work in marine life preservation.

In 2015, Binfield embarked on another Girl Scout Destination trip to Texas, this time for a 10-day marine science camp where she helped build and install monofilament fishing line recycle containers at a local pier. Through this volunteer work, Binfield also learned how providing the recycle containers allows fishermen to responsibly dispose of used lines and hooks that could otherwise harm the aquatic wildlife. Through both of these trips, Binfield solidified her desire to pursue a career in marine animal rescue and ocean preservation.

Binfield’s passion for animals has also extended into her role as a volunteer puppy raiser for GBD, a nonprofit providing free guide dogs to the visually impaired. Raising guide dogs opened her eyes to how service dogs can impact people’s lives through providing increased mobility and independence. This inspired her to create a social media awareness campaign, “Octaves Journey,” in order to provide schools and businesses with information about properly training service dogs and ADA accessibility rights.

“Claire’s passion for preserving and advocating for animals in her local community and around the globe is bound to impact the world in her future career as a Marine Biologist,” said Deborah Feng co-founder of P.L.A.Y. “Her drive inspired us to award her this scholarship and we are excited to watch her succeed as she begins her studies at Mitchell College.”

In addition to Binfield’s first place $1,000 prize, P.L.A.Y. also selected second and third place winners. Camille Hoffman from Carlsbad, CA, was awarded second place and will be receiving a set of 10 Warm Bellies Special Edition Chill Pads from P.L.A.Y. to be donated to the animal shelter of her choice — the NoWorriesMovement. Yasmin Ballew from Manteca, CA received third place — Ballew will receive a five-piece Garden Fresh plush toy set from P.L.A.Y. to be donated to the shelter of her choosing, Animal Rescue Tracy.

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Winners were chosen from a pool of more than 370 applicants from across the country. Each essay was judged by P.L.A.Y. representatives using the following criteria:

• Compelling and engaging description of volunteer efforts and their impact on the personal life of the student

• Thematic consistency throughout the submission around the central thesis

• Proper spelling and grammar usage throughout the submission

To read Binfield’s winning essay, as well as the second and third place entries, visit petplay.com/scholarship/winners.

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Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Extract Labs Partners with Colorado State University to Fund Canine Cancer Research

Researchers are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells.

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(PRESS RELEASE) Extract Labs, a Colorado-based hemp extraction lab, has announced that it is funding cancer research currently being conducted at Colorado State University at the James L. Voss Veterinary Teaching Hospital.

Specifically, researchers at CSU are conducting lab-based research on the impact of CBD against canine glioma, or brain and spinal cancer, cells. The research began in early 2019 to learn how CBD interacts with cancer cells, alone and in combination with a commonly used radiation therapy mechanism.

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Cannabidiol or CBD has been shown to possess anti-tumor effects in human and rodent gliomas, and several studies demonstrate a similarity in canine and human gliomas. The initial phase of research is almost complete, and the team at Colorado State University hopes to publish study results within the next year.

“We are proud to be one of the few CBD companies in America currently funding canine cancer research through a university that is world-renowned for its medical care and research,” said Craig Henderson.

Extract Labs, a one-stop destination for a wide range of CBD products, is supplying all of the CBD isolate and oils being used for research in this study. Consumers who purchase Extract Labs products on the company’s website have the opportunity to donate towards the costs of funding the CSU study.

“While this research is in very early stages, we look forward to learning more about the potential impact that CBD has on canine glioma cells,” said Stephanie McGrath, a neurologist at CSU’s veterinary teaching hospital. McGrath is teaming up with Dan Gustafson, professor of pharmacology and biomedical engineering, on this study.

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Sure Petcare Wins Award at Consumer Electronics Show

It is an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

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(PRESS RELEASE) Sure Petcare has received a special award at the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas in January.

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Managing Director of Sure Petcare David Hallas said, “It’s extremely rewarding for the company to have been selected as an honoree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behavior and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.

Sure Petcare will feature its latest pet technology products at its booth, with specialists on hand to demonstrate their features and benefits. ANIMO, the dog behavior and activity tracker, learns and interprets the unique behavior and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on Jan. 6. The main CES event will be held Jan. 7-10 at the Las Vegas Convention Center.

surepetcare.com

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Kate Julian Joins OffLeash as Senior Director of Client Services

She has nearly 20 years of marketing and advertising experience across multiple industries and verticals.

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Kate Julian

(PRESS RELEASE) OffLeash, abranding and marketing agency dedicated to the pet industry, has added Kate Julian to its growing team of veteran brand builders, strategists and creatives.

As the new senior director of client services, Kate will ensure that every client has the best experience with the highest possible return on their branding and marketing investment. She will work closely with clients from discovery to delivery to align expectations so they receive the right services within a carefully managed budget.

“Kate knows how to set a smart and strategic course for a company’s growth,” said Sarah Julian, owner of OffLeash. “She has years of success with meeting clients where they are, setting a strategy that achieves their goals, staffing the project and seeing it through to completion. She’s exactly who we need so we can continue to be the best in this industry and offer clients the expertise they have come to expect.”

With nearly 20 years of marketing and advertising experience across multiple industries and verticals, Kate has extensive experience in stewarding successful brands and client relationships. Prior to joining OffLeash, she built and led client services teams for agencies such as SE2 and Location3 Digital Marketing. Her experience includes a range of branding and integrated marketing projects with both online and offline strategies.

“A growth industry, such as pet, is the right place to apply all I’ve learned,” Kate said Kate. “My work spans a number of industries, but the common thread is connecting people to what matters to them the most. OffLeash is making a significant impact in the pet industry, and I cannot wait to be part of its success.”

With Kate leading the client services team, OffLeash looks forward to giving clients a strategic marketing partner so they can focus on doing what they love — creating new products and services for pets.

offleashcom.com

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