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P.L.A.Y. Recognized as a “Best For The World” B Corporation

The company honored in Changemakers and Governance categories.




(PRESS RELEASE) P.L.A.Y. (Pet Lifestyle and You) a Certified B Corporation, has been recognized in the 2019 Best For The World: Changemaker and Governance categories. P.L.A.Y. earned this honor because of their overall mission, ethics, accountability, and transparency, as well as commitment to using Business as a Force for Good. B Corps that earn the designation as a “Changemaker” set a gold standard for managing and improving their business’ social and environmental impact over time. Ranking in the top 10 percent of all B Corps for their governance impact, P.L.A.Y. has also been recognized for their significant positive impact in their innovative governance structures to protect the mission of their business.

Best For The World recognition is administered by B Lab, the global nonprofit that certifies and supports Certified B Corporations, which are for-profit companies dedicated to using business as a force for good. Today there are 3,000 Certified B Corporations across 64 countries and 150 industries, unified by one common goal: to redefine success in business. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp Certification doesn’t just evaluate a product or service, it assesses the overall positive impact of the company that stands behind it — like P.L.A.Y. Using the B Impact Assessment, B Lab evaluates how a company’s operations and business model impact its workers, community, environment, and customers. To achieve the B Corp Certification, a company must achieve a score of at least 80 points on the assessment.

“We are incredibly proud and honored to receive this recognition,” says Will Chen, CEO and co-founder of P.L.A.Y. “Eight years ago, we dreamt of creating a company that not only met the needs of modern pet parents, but that also would change the world one dog bed at a time. This honor shows that we are truly meeting our mission to make things better for pets, people and the planet through using business as a force for good. But, none of this would be possible without our loyal fans. Whether it’s our 4 million plastic bottles saved, our thousands of beds donated to shelters in need, or our giving back partnerships with wildlife funds around the world — none of that would matter without those who have supported P.L.A.Y. from the beginning.”

1,000 B Corps from 44 countries were named to the 2019 Best For The World lists, including Patagonia, Beautycounter, Dr. Bronner’s, TOMS, Seventh Generation, and Greyston Bakery. The 2019 Best For The World honorees are determined based on the verified B Impact Assessments of Certified B Corporations. The full lists are available on




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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