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Pet Care Conference Schedule Announced



It takes place in October.

(Press Release) International Boarding & Pet Services Association (IBPSA), the professional business association serving the pet care services industry, has released the full conference schedule, along with details on pre-conference events, for the Fifth Annual IBPSA Pet Care Services Educational Conference & Trade Show, taking place Oct. 3-5, 2017, at the Hyatt Regency Jacksonville Riverfront in Jacksonville, FL. Pre-conference events begin two days prior.

The Fifth Annual IBPSA Pet Care Services Educational Conference & Trade Show brings together a line-up of new faces and seasoned pros all bringing fresh ideas and smart insight to educate and inspire the owners, managers, and key employees of pet boarding and daycare facilities, pet sitters, veterinarians, groomers, trainers, and more working in the pet care services industry. Session tracks include: Financial, Avoiding Burnout, Operations, Pet Care, Customer Relations, Marketing, and Facility Design.

Conference Schedule (October 3-5, 2017)

State of the Industry, Carmen Rustenbeck, IBPSA


Keynote: Innovate and Engage New Solutions for Growing Your Sales, Dr. Rick Goodman

Discover an Easy Tool that Reduces Staff Drama and Improves Productivity, Susan Briggs, Crystal Canine

Cyber Attacks – The Good, The Bad, and Nothing In Between, Andy Smit, SwiftPet

Are You Safety Savvy? You Might Not Know What You Think You Know (and Stump Your Toe), Ben Day

Mission Possible: Operating Your Business, Jess Okon, CPACP, Applause Your Paws

Your Moment! Design, Achieve, Sustain, John Sturgess, ADOGO Pet Hotel, RetrieveOne Advisors


Implementing Daycare 2.0: A Win for the Dogs, Your Team & Your Profits, Robin Bennett with Susan Briggs, The Dog Gurus

Intuitive Healing for Pets and Pet Care Professionals, Stacy Jessen, Meow, Bark and Board

Assessments: Are They a Pass, a Fail, or a Useful Learning Tool?, Teena Patel, LLA CPDT, University of Doglando

Planning for Your Pet’s Future: What To Do If Something Happens To You, Peggy Hoyt, The Law Offices of Hoyt & Bryan

The Customer Journey: Looking at Your Business Through Your Customer’s Eyes, Jeremy Lowe

Keep Your Eye On the Ball…How to Stay Focused in a World Full of Distractions, Gila Kurtz, Dog is Good


Life Outside the Litterbox, 2.0, Thom Somes, Pet Tech

3 Web Marketing Secrets to Huge Success and a More Profitable 2018, Doug Schatz with Mike Civetti, Market Hardware

Confessions from an Online Marketer: Learn the Secrets of the Big Dogs to Grow Your Pet Care Business, Tory Smith, Bay Leaf Digital

Video Marketing Campaigns, Jody Underhill

Ask the Experts: Construction and Improvements, Greg Taylor, Mason Company

Pre-conference Schedule (October 1-2, 2017)

Leading up to the conference, IBPSA will present four additional learning opportunities for pet care professionals:

Pricing For Profit, Jeremy Lowe

Pet First Aid & CPR, Pet Tech

Infectious Disease Management Certification, Dr. Christine Royal, DVM, and Dr. Courtney Campbell, DVM (free but pre-registration required) Note: This program is RACE approved for 2 continuing education credits.

PACCC Exam Prep, Jess Okon, CPACP (free but pre-registration required)



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Vital Essentials Selects Western Canada Distributor

Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.




(PRESS RELEASE) Vital Essentials announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

“Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high-end product mix and we are thrilled to be representing this terrific brand! Avafina has high growth expectations for 2020 and we know that Vital Essentials will be a key partner in this growth,” shared Michael Harrison, Avafina VP of sales and operations.

Vital Essentials, headquartered in Green Bay, WI, is a premiere brand in the raw pet food category that includes innovative and unique products to pet parents worldwide. Avafina Pet Products will be offering Canadian Independent Pet Retailers the full line of Vital Essentials freeze-dried treats, toppers, food and RAW BAR. Most recently, the VE RAW BAR was honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category. The one-of-a-kind display, along with Vital Essentials’ other innovative pet foods and treats will now be available to even more pets.

“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” stated Melissa Olson, VP of sales and marketing.

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Press Releases

Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.




(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.,

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Press Releases

BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.




(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

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