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Pet Food Company Receives $2.2M Investment

It supplies food, supplements and pet care products.

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BROOKLYN, NY — Sport Endurance Inc. has made a $2.2 million investment in TruPet LLC, parent company of TruDog, a family-owned pet food company.

The investment by Sport Endurance is made in conjunction with a “large investment” from Cambridge Companies SPG, an investment firm based in Newport Beach, CA, as part of TruPet’s $5.2 million oversubscribed Series A round, according to a press release.

TruDog supplies the TruDog line of nutritional food, supplements and pet care products for dogs, cats and horses.

“It is our pleasure to invest in TruPet – a pet food and supplement company that closely shares our vision with providing natural and healthy products,” said David Lelong, CEO of Sport Endurance. “With this additional working capital from our Company and Cambridge, TruPet has the opportunity to expand its high-quality product line with a distribution channel to match. We envision using alternative healthcare trends to work together and create a presence in the pet industry by supplying sought after and beneficial products.”

Lori R. Taylor, founder of TruPet, said, “With this investment, we are excited to be able to fund our studies for educational content on CBD for pets as well as further developing innovative health solutions in line with our company promise ‘tested on humans proven safe for pets.’ We will be launching an educational docuseries on CBD for pets as well as a new fitness program called Keep Your Best Friend Fit.”

TruDog’s list of products available to purchase online includes food and energy boosters, raw treats, dental products, grooming products and natural supplements. Popular items from TruDog include Joint and Flexibility Daily Supplement Powder, CALM ME – Calming Support Soft Chew, and PROTECT ME – Digestive Health Support.

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The TruDog product line is currently offered at online retailers such as Amazon, Chewy and Walmart, as well as its own ecommerce site (www.trudog.com).

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Pet Supplies Chain Signs 22 Franchise Agreements

The deals will result in 46 stores.

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LIVONIA, MI — Pet Supplies Plus announced that it welcomed 46 new franchise store deals in the first half of 2019.

Twenty-two new agreements represent the 46 locations.

The stores will be developed across Texas, Florida, California, Michigan, Kentucky and New Hampshire.

Pet Supplies Plus stated in a press release that it has attracted franchisees from varying backgrounds, including former corporate positions, military veterans and entrepreneurs. Additionally, four franchise brokers have signed on to open their own Pet Supplies Plus stores.

The brand currently has 460 locations, according to the release.

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“We consistently add 30 stores a year, in part because franchise candidates know our tagline, ‘Minus the hassle,’ also refers to our franchise opportunity,” said Pet Supplies Plus CEO Chris Rowland. “We ‘minus the hassle’ out of business ownership and handle the back-office duties like merchandising, marketing, supply chain, promotions, pricing and managing social media allowing our franchisees to focus on what they love to do – engaging with neighbors (a term Pet Supplies Plus uses for customers) and building strong store teams.”

Additionally, six existing franchisees signed franchise agreements further investing in the brand. These six current franchise agreements account for 22 of the new store deals, with one franchise group committed to adding 15 more locations.

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Pet Food Maker Opens $200M Plant

It’s located in Richmond, IN.

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RICHMOND, IN — Natural pet food brand Blue Buffalo announced the opening of its $200 million manufacturing plant in Richmond, IN.

The 400,000-square-foot plant will create 165 full-time jobs in food processing, quality assurance, maintenance and plant management. The 125-acre campus increases the U.S. production capacity of BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics and BLUE Freedom dry dog and cat foods.

“Blue Buffalo is focused on enhancing the health of pets by providing dog and cat food made with the highest quality wholesome, natural ingredients,” said Billy Bishop, president of Blue Buffalo Pet Foods, a division of General Mills Inc. “Our new state-of-the-art plant in Richmond exceeds industry standards in food safety and product quality, and will allow Blue Buffalo to feed more pets and reach more pet parents wherever they shop.”

The plant has the capacity to produce more than 1 million pounds of dry dog and cat food per day.

“With this expanded manufacturing capability, General Mills and Blue Buffalo can better meet the growing demand for pet food made with natural ingredients,” said Jeff Harmening, General Mills chairman and CEO. “This new plant is another example of General Mills accelerating the growth of our natural and organic brands. As an Indiana native, I’m also proud that Blue Buffalo is creating jobs and fueling the local economy in Richmond and surrounding areas.”

Construction of the plant started in 2016. It is Blue Buffalo’s second company-owned manufacturing plant, with the first facility located in Joplin, MO. Blue Buffalo products can be found at pet specialty stores and grocery, drug store and mass merchandise retailers in North America as well as Amazon.com, Chewy.com and other online stores.

“Job creators around the world continue to choose to grow their operations in Indiana because of our low costs and highly-skilled Hoosier workforce,” said Indiana Gov. Eric J. Holcomb. “Companies like General Mills and Blue Buffalo are taking notice, and we’re thrilled for them to make their premium pet food in the strongest manufacturing state in the country. Blue Buffalo’s Indiana growth will provide quality career opportunities to Hoosiers, and we look forward to their many years of success in our state.”

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Pet Care Product Company Acquired

MiracleCorp purchased the Natural Chemistry Pet & Home brand.

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MiracleCorp has announced the acquisition of Natural Chemistry Pet & Home brand, known for its natural flea and tick, grooming and pet care products, from Muntech Products.

Financial terms of the deal were not disclosed.

“We are delighted to integrate the Natural Chemistry Pet & Home line into our Miracle Care brand,” said Patricia Weimer, COO of MiracleCorp. “We expect this to be a seamless transition over the next 6 weeks where we expect to provide incredible products along with MiracleCorp’s extremely high fill rates and comprehensive top of class customer service.”

Alison Cremeans, marketing manager at MiracleCorp, added, “Their premium, natural products complement our Miracle Care assortment perfectly. These products are both very effective and affordable which will resonate with retailers, pet parents and pet professionals.”

“We are delighted to pass along the high preforming Natural Chemistry Pet & Home assortment to the very capable team at MiracleCorp, so that we may shift our focus to other strategic initiatives,” said Christian Shaffer, COO of Muntech Products.

All Natural Chemistry Pet & Home products are now available through MiracleCorp and ready to ship from their Dayton, OH, headquarters. Natural Chemistry Pet & Home products will be on display at SuperZoo in the MiracleCorp booth 4159.

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