Headlines Pet Food Company Receives $2.2M Investment It supplies food, supplements and pet care products. Published 2 years ago on December 19, 2018 By PETS+ Staff Share Tweet BROOKLYN, NY — Sport Endurance Inc. has made a $2.2 million investment in TruPet LLC, parent company of TruDog, a family-owned pet food company. The investment by Sport Endurance is made in conjunction with a “large investment” from Cambridge Companies SPG, an investment firm based in Newport Beach, CA, as part of TruPet’s $5.2 million oversubscribed Series A round, according to a press release. TruDog supplies the TruDog line of nutritional food, supplements and pet care products for dogs, cats and horses. “It is our pleasure to invest in TruPet – a pet food and supplement company that closely shares our vision with providing natural and healthy products,” said David Lelong, CEO of Sport Endurance. “With this additional working capital from our Company and Cambridge, TruPet has the opportunity to expand its high-quality product line with a distribution channel to match. We envision using alternative healthcare trends to work together and create a presence in the pet industry by supplying sought after and beneficial products.” Lori R. Taylor, founder of TruPet, said, “With this investment, we are excited to be able to fund our studies for educational content on CBD for pets as well as further developing innovative health solutions in line with our company promise ‘tested on humans proven safe for pets.’ We will be launching an educational docuseries on CBD for pets as well as a new fitness program called Keep Your Best Friend Fit.” TruDog’s list of products available to purchase online includes food and energy boosters, raw treats, dental products, grooming products and natural supplements. Popular items from TruDog include Joint and Flexibility Daily Supplement Powder, CALM ME – Calming Support Soft Chew, and PROTECT ME – Digestive Health Support. Advertisement The TruDog product line is currently offered at online retailers such as Amazon, Chewy and Walmart, as well as its own ecommerce site (www.trudog.com). Related Topics:acquisitionLatest News Toppet foodTruPet click to Comment(Comment) Advertisement You may like EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer Andis Adds 2 International Pet Groomers to Global Education Team Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Promoted Headlines Category Spotlight: Terry Naturally Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Columns9 hours ago 5 Ways to Prepare Your Salon for the Holidays Trace's Store School11 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 Press Releases22 hours ago EQyss Starts Producing Human and Pharmaceutical-Grade Hand Sanitizer True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Trace's Store School11 hours ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest2 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School2 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales3 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago How Beer Helped Me Promote My Pet Business Columns7 days ago 3 Things Customers Want and Need from Pet Businesses Columns1 week ago 5 Consumer Behavior Trends Reshaping Holiday Shopping Candace D'Agnolo1 week ago Complete These 7 Important Tasks at Your Pet Business Before the End of 2020 Headlines7 days ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery3 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Behind the Pages1 week ago Podcast: Should You Carry Poop Bags Featuring the Faces of Donald Trump and Joe Biden?