Connect with us

Headlines

Pet Food Company Receives $2.2M Investment

It supplies food, supplements and pet care products.

mm

Published

on

BROOKLYN, NY — Sport Endurance Inc. has made a $2.2 million investment in TruPet LLC, parent company of TruDog, a family-owned pet food company.

The investment by Sport Endurance is made in conjunction with a “large investment” from Cambridge Companies SPG, an investment firm based in Newport Beach, CA, as part of TruPet’s $5.2 million oversubscribed Series A round, according to a press release.

TruDog supplies the TruDog line of nutritional food, supplements and pet care products for dogs, cats and horses.

“It is our pleasure to invest in TruPet – a pet food and supplement company that closely shares our vision with providing natural and healthy products,” said David Lelong, CEO of Sport Endurance. “With this additional working capital from our Company and Cambridge, TruPet has the opportunity to expand its high-quality product line with a distribution channel to match. We envision using alternative healthcare trends to work together and create a presence in the pet industry by supplying sought after and beneficial products.”

Lori R. Taylor, founder of TruPet, said, “With this investment, we are excited to be able to fund our studies for educational content on CBD for pets as well as further developing innovative health solutions in line with our company promise ‘tested on humans proven safe for pets.’ We will be launching an educational docuseries on CBD for pets as well as a new fitness program called Keep Your Best Friend Fit.”

TruDog’s list of products available to purchase online includes food and energy boosters, raw treats, dental products, grooming products and natural supplements. Popular items from TruDog include Joint and Flexibility Daily Supplement Powder, CALM ME – Calming Support Soft Chew, and PROTECT ME – Digestive Health Support.

Advertisement

The TruDog product line is currently offered at online retailers such as Amazon, Chewy and Walmart, as well as its own ecommerce site (www.trudog.com).

Advertisement

FEATURED VIDEO

PETS+ LIVE! WITH CANDACE D'AGNOLO

Webinar Replay: How One Store Reached the Top of the (Raw) Food Chain

Catch a PETS+ Live! webinar replay in which host Candace D'Agnolo hosts the owners of Ben’s Barketplace, the largest independent retailer of raw food in California. To see more PETS+ Live! webinars, visit https://petsplusmag.com/petspluslive.

Promoted Headlines

Want more PETS+? Subscribe to our newsletter.

Comment

Headlines

Pet Food Startup Appears On ‘Shark Tank,’ Gets $550K Investment from Mark Cuban

The money comes from Mark Cuban.

mm

Published

on

BERKELEY, CA — Wild Earth, a biotech startup company focused on pet food, announced that it has accepted an investment of $550,000 from serial entrepreneur, investor and owner of the Dallas Mavericks Mark Cuban on the ABC hit SHARK TANK. The episode premiered Sunday, March 17, and is available on demand at ABC.go.com for a limited time.

Cuban’s interest in Wild Earth stems from both his belief in scientific/technological solutions and his concern for environmental sustainability. Upon pitching the Sharks, Wild Earth had raised $4 million from both leading Silicon Valley and impact investors. Cuban’s ownership stake in Wild Earth is 10 percent.

“There’s an enormous potential market for lower-cost, sustainable protein to feed the growing worldwide pet population and Wild Earth is now the alpha dog in this space,” Cuban said.

Wild Earth’s treats, and its upcoming food for dogs, are made from eco-friendly and renewably sourced Koji (Aspergillus oryzae). Koji is a complete protein containing all ten essential amino acids dogs need, and requires dramatically fewer resources than farming animals to produce the same nutritional value. With 25-30 percent of meat’s environmental impact in the U.S. attributed to pet food, Wild Earth is developing alternatives to ensure we can sustainably nourish more than a billion pets by 2050.

“The Sharks were understandably tough on me, and questioned the need to create healthier and more sustainable products for our pets, but Mark, the biggest Shark of them all, understood our mission and the massive opportunity best,” said Wild Earth CEO Ryan Bethencourt. “Mark and his team’s impact has already been huge — since their investment, we’ve successfully launched our first three products and gone nationwide both online and in retail.”

Cuban, owner of the 2011 World Champion Dallas Mavericks and the bestselling author of “How to Win at the Sport of Business,” is owner and chairman of AXS TV (www.axs.tv). He co-owns the Landmark Theater chain, Magnolia Pictures, and Magnolia Home Video; founded HDNet, Broadcast.com, and MicroSolutions; other successes include Mahalo, JungleCents.commotionlift.comFilesanywhere.com, Naked Pizza and 140Fire.com. For more information visit markcubancompanies.com.

Wild Earth’s Good Protein Dog Snacks are free of animal ingredients, antibiotics, growth hormones, artificial preservatives, artificial flavors, artificial colors, additives, fillers, and mystery ingredients. The veterinarian-developed formula offers omega fatty acids, digestion-boosting enzymes, and prebiotics to support gastrointestinal microbiomes.

Wild Earth treats are available in five-ounce bags online at WildEarth.comAmazon.com, at select brick-and-mortar retail stores, and wholesale to pet food retailers.

Continue Reading

Headlines

Grooming-Tools Brand Acquired

The tools will be rebranded and redesigned.

mm

Published

on

Fetch for Pets, a New York-based pet-product manufacturer, has purchased Spetacular grooming tools from Vu Promo Inc.

Financial terms of the deal were not disclosed.

Fetch designs, develops and distributes grooming liquids and tools as well as products in the categories of dental care, stain/odor control, waste management, toys, apparel, accessories, treats and more.

The Spetacular tools are widely distributed at Walmart stores. Fetch plans to rebrand and redesign the tools, incorporating proprietary bristles and making them more lightweight and ergonomic.

Spetacular plans to reintroduce the brand, with the products hitting shelves and walmart.com by summer 2019.

The grooming tools will be for both dogs and cats. Their price range will be $7.99 to $9.99.

“We’re always looking for new opportunities to enhance a retailer’s set,” said Steven Shweky, CEO of Fetch. “Seventy percent of our company is comprised of product developers whose sole focus is to innovate and bring something new and exciting to our retail partners.

“This is just the first of many new brand launches and overhauls we have lined up for 2019.”

Check out the company at Global Pet Expo booth 4067.

Continue Reading

Headlines

Stop by the PETS+ Booth at Global, Play with a Puppy — and Maybe Even Find Your New Pet

Florida Little Dog Rescue will be at our booth all week.

mm

Published

on

Attending Global Pet Expo? Miss your pet?

Come to booth  4039 to get your free subscription to PETS+ Magazine and meet your new best friend.

Florida Little Dog Rescue will be at our booth all week! Play with a puppy,
get your furry fix, and maybe even take one home.

Exhibitors, if you’d like to donate to Florida Little Dog Rescue, be sure to stop by our booth.

Florida Little Dog Rescue is a nonprofit organization that rehabilitates unwanted, abused and abandoned little dogs and places them in loving and responsible homes to live out their lives as cherished family members.

Continue Reading

Most Popular