Connect with us

Headlines

Pet Food Company Receives $2.2M Investment

It supplies food, supplements and pet care products.

mm

Published

on

BROOKLYN, NY — Sport Endurance Inc. has made a $2.2 million investment in TruPet LLC, parent company of TruDog, a family-owned pet food company.

The investment by Sport Endurance is made in conjunction with a “large investment” from Cambridge Companies SPG, an investment firm based in Newport Beach, CA, as part of TruPet’s $5.2 million oversubscribed Series A round, according to a press release.

TruDog supplies the TruDog line of nutritional food, supplements and pet care products for dogs, cats and horses.

“It is our pleasure to invest in TruPet – a pet food and supplement company that closely shares our vision with providing natural and healthy products,” said David Lelong, CEO of Sport Endurance. “With this additional working capital from our Company and Cambridge, TruPet has the opportunity to expand its high-quality product line with a distribution channel to match. We envision using alternative healthcare trends to work together and create a presence in the pet industry by supplying sought after and beneficial products.”

Lori R. Taylor, founder of TruPet, said, “With this investment, we are excited to be able to fund our studies for educational content on CBD for pets as well as further developing innovative health solutions in line with our company promise ‘tested on humans proven safe for pets.’ We will be launching an educational docuseries on CBD for pets as well as a new fitness program called Keep Your Best Friend Fit.”

TruDog’s list of products available to purchase online includes food and energy boosters, raw treats, dental products, grooming products and natural supplements. Popular items from TruDog include Joint and Flexibility Daily Supplement Powder, CALM ME – Calming Support Soft Chew, and PROTECT ME – Digestive Health Support.

Advertisement

The TruDog product line is currently offered at online retailers such as Amazon, Chewy and Walmart, as well as its own ecommerce site (www.trudog.com).

Advertisement

FEATURED VIDEO

PETS+ LIVE! WITH CANDACE D'AGNOLO

Webinar Replay: How to Keep That Holiday Momentum Rolling

Catch a replay of the recent PETS+ Live! webinar, in which host Candace D'Agnolo discusses how pet business owners can maintain their sales momentum after the holidays are finished. To see more PETS+ Live! webinars, visit https://petsplusmag.com/petspluslive.

Promoted Headlines

Want more PETS+? Subscribe to our newsletter.

Comment

Headlines

The Real Reason Mars Inc. Loves the Pet Care Business

It’s known historically for candy but increasingly makes its money in pet care.

mm

Published

on

Mars Inc., which is well known for candy brands such as M&M’s, is staking much of its future to its pet care business, Bloomberg reports.

Pet care now accounts for about half of the company’s business, CEO Grant Reid told the news outlet. Among the McLean, VA-based company’s brands are Whiskas and Pedigree.

The pet care industry may be a good refuge for privately held Mars as increasingly health-conscious consumers turn away from sugary treats, Bloomberg reports.

The company “avoids marketing [its candy] to children and was the first to place nutrition labels on the front of packaging,” according to the article.

That’s “the right thing to do,” Reid said, noting that “we want to be transparent.”

Advertisement

There’s also synergy in that candy and many pet care products are sold at similar retail points, Bloomberg notes.

Mars has grown its pet care business in part through acquisitions. In January 2017, for example, it announced that it was paying more than $9 billion for VCA Inc., a company that operates animal hospitals.

Read more at the Bloomberg

Continue Reading

Headlines

Pet Franchise to Open 50 Stores in 2019

It has over 200 units under development.

mm

Published

on

PHOENIX — Dogtopia, a dog daycare, boarding and spa franchise, sold 100 units and opened 25 locations in 2018.

The Phoenix-based company now has over 200 units under development, according to a press release. It plans to open at least 50 stores in 2019.

So far, the brand has sold over 30 new stores in January, according to the release.

“Dogtopia is outpacing every pet franchise in North America and we were delighted about delivering another record year,” said Alex Samios, vice president of franchise development for Dogtopia. “Our unparalleled service, support and systems, combined with exceptional franchisees, has positioned us as the leading pet services brand.”

Dogtopia currently has more than 90 locations.

The brand also grew in 2018 in terms of its charitable initiatives with the Dogtopia Foundation, raising more than $150,000 to sponsor training for service dogs for veterans.

The company was recently named to Entrepreneur’s Franchise 500 list. Dogtopia ranked at No. 204 “as a result of its outstanding performance in areas of unit growth and financial performance with strong franchisee support,” according to the release.

Continue Reading

Headlines

Petco to Carry Champion Products

Their partnership begins March 4.

mm

Published

on

SAN DIEGO, CA — Petco and Champion Petfoods announced a partnership that will bring Champion’s Acana and Orijen dog and cat foods to Petco stores and petco.com beginning March 4.

“Champion is an extremely mission-driven company that’s built a well-deserved reputation for serving up award-winning foods for dogs and cats, and their ACANA and ORIJEN brands align perfectly with the bold nutrition standards we announced late last year,” said Petco CEO Ron Coughlin. “As a leader in providing pets and pet parents with everything they need to live healthy, happy lives together, we’re thrilled to add industry-leading brands for anyone who wants to feed their pets the healthiest foods available.”

Petco recently announced that it will not sell food or treats containing artificial colors, flavors and preservatives for dogs and cats by May 2019.

“We are extremely excited to partner with Petco, a company with such a strong reputation and commitment to ensuring the well-being of pets and peace of mind to pet lovers,” said Champion President and CEO Frank Burdzy. “This new relationship is an important step toward our goal of building trust and making our Biologically Appropriate foods available to more pet lovers everywhere.”

Advertisement

Petco Chief Merchant Nick Konat said, “Consumer and industry response to Petco raising the bar on our nutrition standards has been phenomenal, and the addition of ACANA and ORIJEN to our portfolio are significant proof points in our ongoing journey to be pet parents’ trusted partner of choice.”

Petco operates more than 1,500 retail locations and employs 26,000 people across the U.S., Mexico and Puerto Rico.

Continue Reading

Most Popular