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Pet Food Experts Welcomes FirstMate to All-Star Brand Portfolio

FirstMate’s veterinarian-formulated products are coming soon to PFX.

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(PRESS RELEASE) PAWTUCKET, RI — Pet Food Experts (PFX), a leading distributor in the industry, has a sterling reputation for connecting independent pet retailers with brands that specialize in excellence. This commitment aligns perfectly with FirstMate, a family-owned and operated company from British Columbia, renowned for its premium, high-quality pet food crafted with care and integrity.

Effective mid-to-late December, Pet Food Experts will begin offering FirstMate products through its multiple distribution centers across the U.S. FirstMate will be available across all major PFX regions: Northeast, Mid-Atlantic, Ohio Valley, Midwest, Mountain, Pacific Northwest, and West. This increased availability offers retailers a wider selection of premium pet food options, improving their capacity to satisfy varied consumer demands.

The collaboration between Pet Food Experts and FirstMate Pet Foods represents a growing partnership founded on shared values and a mutual commitment to the health and happiness of pets. At the core of FirstMate Pet Foods’ philosophy is a dedication to providing high-quality nutrition, including an award-winning limited-ingredient line and the support of the Indie channel. All of FirstMate’s products are proudly manufactured in company-owned facilities in British Columbia, Canada, ensuring complete oversight and adherence to stringent quality control standards for Canada, the United States, and Europe.

FirstMate’s recipes feature premium ingredients, such as wild-caught herring, anchovy, and sardine, New Zealand Beef, Australian Lamb, Cage-Free Chicken, and Cage-Free Duck in their dry diets, complemented by boneless, skinless salmon and albacore tuna, pork, chicken and turkey in their canned formulas. FirstMate diets are formulated by their on-staff veterinarian and Ph.D. in animal nutrition to ensure their carefully made recipes deliver balanced nutrition while maintaining exceptional palatability, supporting pets’ overall well-being without compromise.

Interested in stocking FirstMate in your store? Connect with your Pet Food Experts representative or chat live on petfoodexperts.com for support.

About PFX

With a history spanning over 80 years, Pet Food Experts has evolved into a premier distributor of pet food, treats, toys, and supplies, servicing over 6,200 independent pet retailers across 39 states in the U.S. Renowned for its award-winning approach, it thrives on relationships, service innovation, and providing an unparalleled customer experience. Pet Food Experts is committed to fostering enduring success for its partners and serving as a thought leader, lighting the way for a transformative impact for the entire pet ecosystem. Discover more at www.petfoodexperts.com or follow on Facebook, Instagram, TikTok, LinkedIn, or the company blog.

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