(PRESS RELEASE) AUSTIN, TX — Pet Honesty, a leading name in vet-recommended and natural pet health supplements, announces its expansion to over 9,000 retail stores in less than two years, including in-store displays in Target this month followed by a nationwide rollout. This partnership brings Pet Honesty’s top-selling products to the retailer, including the #1 Vet Approved Multivitamin 10-in-1, Hip + Joint Health, Allergy Support, Probiotics Gut + Immune Health, Hemp Calming, and award-winning Dual-Texture Cat Chews.
Pet Honesty’s impressive trajectory reflects the evolution of launching a brand today. Initially focusing on e-commerce, the brand transitioned to retail in late 2022, focusing on Pet Specialty retailers for the first 18 months, including Petco, Pet Supplies Plus, Tractor Supply, and PetSmart.
“Expanding to over 9,000 stores is a testament to our strategic vision and the market’s recognition of our high-quality, science-backed supplements,” says Rich Greenberg, chief executive officer at Pet Honesty. “Our partnerships with Pet Specialty retailers and Target, along with our omni-channel approach of integrating e-commerce with a robust retail presence to meet consumer demand effectively, fuel this growth.”
Pet Honesty’s retail strategy focused on blitzing the pet specialty market, promoting daily multivitamins, and ensuring availability wherever consumers shop. Their success in brick-and-mortar stores is attributed to transparency, approachability, and clear messaging making Pet Honesty one of the top velocity pet supplement portfolio brands. Online, the brand thrives with over 300,000 four and five-star reviews and monthly subscriber base of over 250,000.
Pet Honesty continues to drive innovation in the pet wellness market with its diverse product offerings. Recent launches include a grooming line made with Microsilver BG, Fresh Breath Dental Powder and alternative formats such as liquid supplements and powders, in addition to their award-winning dual-texture cat chews.
Greenberg adds, “We pledge to our consumers that our products will taste great, be made with clean, science-backed ingredients, and deliver real results for happier, healthier years together.”
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