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Pet Industry Leaders Collaborate for Impact Unleashed




The event is set for May 4 and 5.

(Press Release) BOULDER, CO — Some of the industry’s most innovative companies are laying down their sense of competition in an effort to drive impact through the Pet Sustainability Coalition’s (PSC) Impact Unleashed Event.

KONG Company, Cardinal Pet Care, West Paw Design and Barkworthies, who can be seen as market competitors, are collaboratively investing to bring the industry together. Impact Unleashed seeks to inspire a new wave of innovation that drives prosperity for people, pets and the planet. On May 4 and 5, the industry will gather in Denver, CO, to gain inspiration from outside industries who will share their environmental and social impact strategies and demonstrate how these strategies have strengthened their businesses. In addition, Impact Unleashed will be the first event in history that will begin to form the impact narrative of the pet industry by bringing together pet industry speakers to share their impact strategies as a community.

“Impact Unleashed will be two-days packed full of incredibly inspiring stories coupled with a clear picture of the social and environmental risks and opportunities on the horizon that warrant industry action” said Caitlyn Bolton, executive director of PSC.

Here’s what company representatives said about Impact Unleashed:


“All of our individual stories add up to a novel that hasn’t been written yet – this event will help to tell the story of who we are and where we are going,” said KD Frueh, president, KONG Co.  

“Our biggest opportunities to address global issues like social equity and resource scarcity aren’t issues we can tackle alone – collaboration is the only effective path forward,” said Tony deVos, owner, Cardinal Pet Care.

“While West Paw Design is incredibly proud to be seen as an impact leader, we look forward to learning about what’s worked, and what hasn’t, from other reputable business people so that we can all drive further improvement.” West Paw Design.


“We are excited to help inspire a new sense of innovation in the industry that helps businesses while also demonstrating responsibility toward our planet and communities,” said Bill Chillian, marketing director, Barkworthies.

Learn more about Impact Unleashed and get your tickets by visiting




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