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Pet Industry Leaders Collaborate for Impact Unleashed

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The event is set for May 4 and 5.

(Press Release) BOULDER, CO — Some of the industry’s most innovative companies are laying down their sense of competition in an effort to drive impact through the Pet Sustainability Coalition’s (PSC) Impact Unleashed Event.

KONG Company, Cardinal Pet Care, West Paw Design and Barkworthies, who can be seen as market competitors, are collaboratively investing to bring the industry together. Impact Unleashed seeks to inspire a new wave of innovation that drives prosperity for people, pets and the planet. On May 4 and 5, the industry will gather in Denver, CO, to gain inspiration from outside industries who will share their environmental and social impact strategies and demonstrate how these strategies have strengthened their businesses. In addition, Impact Unleashed will be the first event in history that will begin to form the impact narrative of the pet industry by bringing together pet industry speakers to share their impact strategies as a community.

“Impact Unleashed will be two-days packed full of incredibly inspiring stories coupled with a clear picture of the social and environmental risks and opportunities on the horizon that warrant industry action” said Caitlyn Bolton, executive director of PSC.

Here’s what company representatives said about Impact Unleashed:

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“All of our individual stories add up to a novel that hasn’t been written yet – this event will help to tell the story of who we are and where we are going,” said KD Frueh, president, KONG Co.  

“Our biggest opportunities to address global issues like social equity and resource scarcity aren’t issues we can tackle alone – collaboration is the only effective path forward,” said Tony deVos, owner, Cardinal Pet Care.

“While West Paw Design is incredibly proud to be seen as an impact leader, we look forward to learning about what’s worked, and what hasn’t, from other reputable business people so that we can all drive further improvement.” West Paw Design.

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“We are excited to help inspire a new sense of innovation in the industry that helps businesses while also demonstrating responsibility toward our planet and communities,” said Bill Chillian, marketing director, Barkworthies.

Learn more about Impact Unleashed and get your tickets by visiting www.impactunleashed.petsustainability.org.

 

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Thanksgiving Weekend to Draw 165M Shoppers With Deals ‘Too Good to Pass Up’

Holiday retail sales are expected to grow 4%.

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(PRESS RELEASE) WASHINGTON – Retailers are preparing for one of the busiest shopping weekends of the year with an estimated 165.3 million people likely to shop Thanksgiving Day through Cyber Monday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” said NRF President and CEO Matthew Shay. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

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Throughout the course of the holiday weekend, 39.6 million consumers are considering shopping on Thanksgiving Day, 114.6 million on Black Friday, 66.6 million on Small Business Saturday and 33.3 million on Sunday. The shopping weekend will wrap up on Cyber Monday, when 68.7 million are expected to take advantage of online bargains.

Shay said younger consumers are significantly more likely to shop over the Thanksgiving weekend. Among those ages 18-24, 88 percent say they are likely to shop and particularly enjoy the social aspect. Similarly, 84 percent of those ages 25-34 plan to shop. That compares with 69 percent of holiday shoppers overall.

Of those planning to shop, there is an almost even split of people who plan to start their shopping in-store (47 percent) compared with those who plan to start online (41 percent). Those under 25 are even more likely to say they expect to start shopping in-store (52 percent).

“We expect the biggest increase in potential shoppers for Thanksgiving Day this year,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “We anticipate that people may head to stores if they are open or shop from their phones while watching football.”

The top reasons consumers are planning to shop include:

The deals are too good to pass up (65 percent)
Tradition (28 percent)
It’s when they like to start their holiday shopping (22 percent)
It’s something to do over the holiday (21 percent)
It’s a group activity with friends/family (17 percent)
For consumers who do not plan to shop, more than half (53 percent) say something could convince them. The top reasons given that would change their minds are a sale or discount on an item they want (26 percent), if a family member or friend invites them to shop (12 percent), if they could be sure the items they want are available (11 percent) or a free shipping offer (11 percent).

NRF’s annual forecast estimates that holiday retail sales in November and December will be up between 3.8 percent and 4.2 percent over 2018 for a total of between $727.9 billion and $730.7 billion.

The survey of 7,917 adult consumers’ Thanksgiving weekend plans was conducted Oct. 31 through Nov. 6 and has a margin of error of plus or minus 1.2 percentage points.

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WholesalePet.com Announces Partnership with N-Gage Brand

Both parties are excited with the partnership.

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(PRESS RELEASE) WholesalePet.com has announced retailers will be able to purchase N-Gage Brand products consisting of toys, collars, harnesses, leashes, and travel gear.

“WholesalePet.com is very excited to bring N-Gage Brand to our customer base. Retailers are going to love the high-quality, innovative, mixed material and textured surface toys and travel gear. This is a fresh and sharp line that will help differentiate a store from big-box retail. The company gives back to dog rescue non-profits, too, through N-Gage Cares.” says Chris Avery, CEO at Wholesalepet.com.

“We are excited about partnering with WholesalePet.com and the independent pet retailer community to offer a meaningful product line that encourages spending more time with our dogs, an active lifestyle, and the right work life balance, all based on products that are designed for longevity — and fun,” said David Bornstein, head of business development, N-Gage Brand. “We’re confident that consumers will love our uniquely designed, well-built products, which will serve to enhance customer loyalty.”

WholesalePet.com is the leading online buying service connecting pet retailers with more than 350 pet supply vendors. Their vendors carry the highest quality, most innovative, upscale and unique pet products in the market.

N-Gage Brand is a maker of well-built, long lasting and functional pet products including toys, collars, harnesses, leashes and travel gear for dogs and their families. Integrity is the foundation of their organization.

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Happy Dog Barkery Expands Retail Space

The business was sorely lacking space in the existing location.

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(PRESS RELEASE) Happy Dog Barkery recently expanded its retail brick-and-mortar location in downtown Downers Grove, IL. The business was sorely lacking space in the existing location, and when a neighboring store relocated, Happy Dog jumped at the opportunity to expand into their space by knocking down the adjoining wall.

Beth Staley, owner of Happy Dog Barkery states, “We’ve been talking to our landlord for a few years about needing more space. Just when we decided to move some of our operation off-site for efficiency’s sake, this opportunity presented itself. The timing couldn’t have been more perfect!”

At a time when many brick-and-mortar retail locations are suffering due to many factors, including increased online shopping, Happy Dog Barkery has enjoyed success over its 15 years. This is the company’s third expansion in the current building it has occupied for the entire life of the business, adding square footage at each expansion. Happy Dog attributes its success to its fresh offerings of dog treats, stews and birthday cakes, which is unique to the area, as well as the experience its canine and human customers get while in the store. Canine customers’ favorite treat is the house specialty: liver cake.

The new space will expand the retail floor by an additional 1,300 square feet, allowing the business to bring in a more diverse mix of specialty products for dogs, cats and humans. The new space also provides more storage area for backstock, a mixed-use room and office space.

Happy Dog Barkery is an independent, pet specialty retailer featuring its own in-house bakery for dogs (and cats, horses, pigs, etc.) Local entrepreneur Staley left her job in corporate America in 2004 with the goal of working with her own pets and owning her own business. She was motivated by her own dog’s allergies. A baker since childhood, her Labrador Retriever, Payton, was suffering from severe food allergies and there seemed to be no existing healthy treats on the market for Payton so Staley created recipes of her own that were safe for Payton to eat. That quickly led to the opening of Happy Dog Barkery in April 2004. Happy Dog Barkery is home to Kale Chips the Dog, an international weight-loss story of the beagle mix who lost half his weight.

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