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Pet Palette Partners with New Reps

This expand and solidify its wholesale distribution territory coverage to all 48 contiguous states and independent pet retailers.




From left: Lynda Crammer, Scott Haff, Jon Hughes, Jessica Meincke, Nicolette Popa

From left: Lynda Crammer, Scott Haff, Jon Hughes, Jessica Meincke, Nicolette Popa

(PRESS RELEASE) Pet Palette recently welcomed five new independent sales representatives to its team of industry professionals. This furthers its efforts to expand and solidify its wholesale distribution territory coverage to all 48 contiguous states and independent pet retailers across the country.

“Each of these seasoned pet industry veterans bring with them years of valuable experience, which benefits their accounts in a great deal of ways. We are thrilled to welcome them to the team.” said Jim Geiger, national sales manager of Pet Palette.

  • Lynda Crammer (AL, FL, GA, MS, NC, SC, TN) | 727.386.2218 |
    Lynda Crammer is a 28-year sales professional in the pet industry who works with retailers in the southeast region of the U.S. including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. She kicked off her career by helping launch the Pro-Visions division of Ralston Purina in the Florida area. After working in the pet food market for over 20 years with feed stores and pet supply stores, Crammer delved into the hard-goods side of the business by servicing 21 states on the East Coast for Dog Gone Smart. She is now very experienced at helping stores grow in all aspects of their business. “I consider myself incredibly lucky because my love for all animals has matched my love for helping independent retailers achieve success,” she said. Lynda is well-known and respected by both retail accounts and distributors, and she has built many long-term business and personal relationships through her years in the industry.
  • Scott Haff (DE, MD, VA) | 484.894.5361 |
    Scott Haff brings over 20 years of experience selling consumer goods to both small and large format retailers as well as consumers. He works with pet supply retailers in the Mid-Atlantic region which includes Delaware, Maryland, and Virginia. Haff’s time in the pet industry is made up of 15 years spent selling pet foods and treats for brands including Nutro, Dogswell, Hi-Tek, and Honest Kitchen. His key responsibilities include working with retailers to ensure they are carrying the best selection of products that cover every pet owner’s needs, in one location. “The market is continually changing, and it is my pleasure to help retailers navigate these changes to find a solution and be successful,” he says.
  • Jon Hughes (IA, MN, ND, NE, SD, WI) | 612.598.2290 |
    Jon Hughes is a sales professional who brings over 20 years of diverse experience in the pet industry. This experience began when his family invented and started Swheat Scoop Cat Litter in 1994, which they grew into a $20 million dollar business before selling. Hughes then moved on to selling dog food and treats for Midwestern Pet, where he greatly helped to increase their sales in the Midwest territory. Following this, he led the delivery and sales for Midwest Tropical Fish in 21 Walmart stores located in MN and WI. “I’m proud to be known for establishing, building, and maintaining strong business relationships with my retail partners. My focus is to drive their sales growth as a team, I’m determined to see them succeed.” He currently works with pet supply retailers in Iowa, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin.
  • Jessica Meincke (ID, MT) | 541.297.0821 |
    Jessica Meincke’s 20 years of pet industry experience began on the veterinary side. The majority of her time as a Licensed Veterinary Technician was spent as a supervisor and lead technician. She also has a background in dog behavior and training. Meincke believes in strong client communication and currently covers Idaho and Montana. “I believe in preserving the human/animal bond and I focus on this when working to help facilitate my accounts.” In her free time she breeds and shows American Painted Horses and cares for her two German Shepherds and Pembroke Welsch Corgi, a cat, and a small herd of cattle.
  • Nicolette Popa (IN, KY, Western NY, OH, WV)
 | 330.206.1178 |
    Nicolette Popa brings with her 15 years of experience in the pet industry, which began with her time as a PetSmart department manager. She then joined the team at Coastal Pet Products and eventually became the Pet Specialty Accounts Sales Manager and International Accounts Manager where she called on both independent retailers as well as pet store chains. After this she spent time as the Midwest Accounts Sales Manager and International Accounts Sales Manager at OurPet’s Company. “It’s my responsibility to hear the needs of the pet stores in my market and to provide them with solutions to ensure they are offering the items that will sell best. If my accounts are successful, then I am successful.”

Pet Palette is a national distributor of unique and innovative wholesale pet products that focuses on providing easy, trustworthy, and customer-centric service. They strive to support Independent Pet by offering low minimum orders and free shipping options.



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