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Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.




(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.,




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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